Tono de Marca

elegant, caring, and inspiring, with a sophisticated and aspirational feel that is both luxurious and personally affirming.

Valores de Marca

• •Performance
• •Passion
• •Quality

Mejores Prácticas

• •Emphasize Elegance and Quality: Consistently use sophisticated and aspirational language. Words like "exquisite," "alluring," "chic," "handcrafted," and "high-end" should be staples in the brand's vocabulary.
• •Focus on the Customer's Story: Frame product descriptions and social media posts around the idea of personal beauty and memorable moments. This aligns with the value of passion and exceptional customer commitment.
• •Maintain a Professional and Caring Voice: All communications, from product descriptions to customer service interactions, should reflect the brand's commitment to "exceptional care." The tone should be warm and inspiring.
• •Highlight the Artistic and Scientific Background: Subtly weaving in the founders' background as art and nature lovers and scientists can differentiate the brand and reinforce the commitment to creative design and quality.
• •Be Consistent Across All Platforms: Ensure that the elegant and aspirational tone is maintained across the website, all social media channels, and any marketing materials to build a strong and recognizable brand identity.

Percepción Social

Currently positive, focusing on quality and exclusivity based on limited customer testimonials. There's an opportunity to expand public feedback and align with broader market trends like body positivity and inclusivity.

Ejemplos de Copy

• •Elegance is an art form. Discover our latest collection, where exquisite design and unparalleled quality unite to tell your unique story of beauty. #InstauraLingerie #ArtOfElegance
• •Crafted with passion, designed for you. Our [Product Name] is more than just lingerie; it's a celebration of your inner beauty and a commitment to exceptional comfort. #FeelSpecial #InstauraQuality
• •From a passion for art and science to a vision of beauty. INSTAURA LINGERIE was born from the desire to create more than just garments, but memorable moments. Discover the story behind our brand. #OurValues #Instaura
• •Indulge in the luxury you deserve. For a limited time, experience the exquisite touch of INSTAURA LINGERIE with our special offer. Treat yourself, feel special. [Link] #InstauraDeals #LingerieLove
• •At INSTAURA, we believe every woman's beauty tells a story. We are dedicated to providing exceptional care and products that accentuate your elegance. How does your favorite piece make you feel? #EachBeautyHasAStory #InstauraCare