Brand Tone

Friendly, Convenient, and Reassuring

Brand Values

• •Authenticity
• •Convenience
• •Quality & Health
• •Deliciousness

Best Practices

• •Lead with Convenience, Follow with Authenticity: Always open with the time-saving benefit, then reinforce the message with the authentic, high-quality nature of the food. This addresses the two primary customer motivations.
• •Use Simple, Action-Oriented Language: Employ verbs and phrases like "Heat," "Enjoy," "Discover," and "Taste" to make the process feel effortless and inviting. Keep sentences short and clear.
• •Highlight "Free-From" Attributes: Consistently mention "No artificial preservatives, colours, or flavours" in product descriptions, ads, and on packaging to build trust and appeal to health-conscious consumers.
• •Keep the Tone Warm and Personable: Address the customer directly using "you" and "your." Frame the product as a solution to their daily challenges (e.g., "your busy week," "your dinner solution").
• •Let Visuals and Text Work Together: Ensure that the copy complements the visuals. If an image shows a beautifully plated meal, the copy should speak to its flavor and freshness, connecting the visual appeal to the brand's promise of quality.

Social Perception

The public perception of Insta Foods is largely positive, positioning it as a reliable provider of high-quality, convenient meals. Customers frequently commend the products for their excellent taste and ease of preparation. It is perceived as a superior alternative to traditional fast food, offering a balance of health, flavor, and speed, and has cultivated a loyal customer base for its authentic Indian ready-to-eat meals.

Copy Examples

• •Busy week? Authentic Indian dinner is ready when you are. Don't let a packed schedule compromise your dinner. Our Tarka Daal is made with real, wholesome ingredients and is ready to enjoy in just 3 minutes. Authentic flavor, zero fuss. #Instafoods #ReadyToEat #IndianFood
• •The Taste of India, Ready in an Instant. Experience rich, authentic flavors with our range of ready-to-eat meals. No artificial anything. Just pure, delicious food.
• •Subject: Your Shortcut to a Delicious, Healthy Dinner. Hi [Name], why spend hours cooking when you can enjoy an authentic Chickpea & Spinach curry in minutes? At Insta Foods, we believe in real food, made simple. Discover your new weeknight favorite today and taste the difference.
• •Product: Bombay Potatoes. Copy: Craving comfort food? Our Bombay Potatoes are a warm, spiced hug in a pouch. We slow-cook potatoes in a rich, tangy tomato sauce with authentic Indian spices. It 's your go-to for a quick, satisfying, and wholesome meal. Just heat, eat, and enjoy!
• •Text on screen (0-3s): Long day? Text on screen (4-8s): Dinner in 3 mins. Text on screen (9-15s): Authentic. Delicious. Done. Voiceover/Caption: Fuel your evenings the easy way with Insta Foods. #MealHack #DinnerInspo #ReadyMeal