Brand Tone

Empowering, Convenient & Solution-Oriented

Brand Values

• •Style & Self-Expression
• •Convenience & Time-Saving
• •Quality & Durability
• •Customer Satisfaction
• •Ethical Considerations (Cruelty-free, vegan, non-toxic - if applicable)

Best Practices

• •Highlight benefits, not just features: Focus on convenience (mani in minutes).
• •Emphasize the style transformation (salon look at home, endless styles).
• •Evoke the feeling (confident, fabulous) that the product provides.
• •Address concerns proactively, such as application techniques for durability.
• •Showcase variety in designs and trends to maintain relevance and appeal.

Social Perception

Positive: Seen as a convenient, affordable, and stylish way to achieve diverse nail looks, especially for special occasions or frequent style changes. Empowers users to feel good and trendy.

Copy Examples

• •Get salon-worthy nails in minutes with our press-on nails! Express your unique style effortlessly.
• •Tired of expensive salon visits? Achieve stunning nail designs at home with our easy-to-apply press-ons.
• •Unleash your inner nail artist! Explore endless designs and trends with our versatile press-on nail collection.
• •Say goodbye to nail polish mishaps! Our press-on nails deliver a flawless manicure every time.
• •Experience the confidence of perfectly manicured nails without the time commitment. Try our press-on nails today!