Brand Tone

Quality-focused, Customer-centric, Expert/Informative, Natural & Eco-conscious

Brand Values

• •Quality
• •Customer Satisfaction
• •Service
• •Versatility/Creativity
• •Environmental Responsibility

Best Practices

• •Develop a Brand Voice Guide: Document the core attributes of your brand's tone (e.g., "Natural," "Luxurious yet Accessible," "Expert," "Supportive"). Provide examples of "do's and don'ts" for word choice, sentence structure, and overall messaging.
• •Prioritize "Quality" and "Natural" Keywords: Consistently weave in terms like "pure linen," "100% natural," "premium quality," "sustainably sourced," "eco-friendly" (where applicable and verifiable) across all communications, from product descriptions to social media.
• •Focus on Sensory Language and Benefits: Instead of just listing features, describe how the linen feels ("extra soft," "breathable," "gentle on the skin") and the benefits it brings ("transforms any space," "elevate your dining experience," "cozy and inviting atmosphere").
• •Maintain Transparency and Honesty: Address the environmental aspects of linen production and your company's practices clearly. If issues arise (like stock or shipping), communicate proactively and honestly, aligning with the desired "customer-centric" value. This is crucial given past negative feedback.
• •Educate and Inspire: Position the brand as a knowledgeable resource. Share information about linen care, the benefits of different linen weights, and project ideas. This reinforces expertise and encourages customer engagement and creativity.

Social Perception

Mixed, limited positive perception due to sparse reviews, concerns about quality and customer service offset by some positive mentions in blogs and supplier lists. Need to address negative feedback and improve online engagement.

Copy Examples

• •Instalinen: Experience the Natural Luxury of Pure Linen. Crafted for Quality, Designed for Your Life. Explore our collections.
• •Drift into comfort with our Belgian Linen. At 7.5oz, this medium-weight fabric offers a soft touch and lasting durability, perfect for creating your dream bedding. Sustainably sourced and meticulously finished in the USA.
• •At Instalinen, we believe in the timeless appeal of linen. We're dedicated to bringing you the finest quality fabrics, backed by service you can trust. Discover the Instalinen difference.
• •Unleash your creativity! ✨ Our versatile 100% linen fabrics are perfect for everything from airy curtains to bespoke apparel. What will you create today? #Instalinen #PureLinen #DIYFabric #LinenLove #SustainableStyle
• •New Naturals Have Arrived | Shop Instalinen’s Latest Eco-Chic Fabrics