Brand Tone

Inspirational, Inclusive, and Accessible

Brand Values

• •Expression
• •Community
• •Discovery
• •Innovation

Best Practices

• •Prioritize the 'You' to ensure the user remains the central protagonist of the experience.
• •Keep copy punchy and concise so as not to overshadow the primary visual elements.
• •Utilize vibrant, active verbs to spark immediate engagement and creative exploration.
• •Adopt inclusive language that resonates with a diverse, global community.
• •Ensure aesthetic alignment between the text's energy and the visual content's style.

Social Perception

The Cultural Hub of the internet and the gold standard for personal branding and visual aesthetics, currently shifting from highly curated perfection toward authenticity.

Copy Examples

• •Find your tribe, from a mile away or across the globe. Share what you love with the people who truly get you. Your world is waiting.
• •Turn your latest obsession into a masterpiece. Use our new creative tools to tell your story, your way. Let’s see what you’ve got.
• •More than just photos. It's the moments that move you, the creators who inspire you, and the community that keeps it real. Update your Instagram and start exploring.
• •Turn your passion into your profession. Connect with customers who love what you do and grow your brand in the heart of the community.
• •Your space, your rules. We’re building tools to keep your experience safe, positive, and uniquely yours. Because you should always feel at home on Instagram.