Brand Tone

Inspirational, calming, and personal. The language is gentle, encouraging, and centered around self-care, mindfulness, and peace, creating a warm, inviting, and supportive atmosphere.

Brand Values

• •Inspiration & Motivation
• •Self-Care & Wellness
• •Artisanal Quality & Craftsmanship
• •Simplicity & Modern Elegance
• •Authenticity & Connection

Best Practices

• •Lead with the Feeling: Begin copy by evoking the emotion or benefit the customer will gain, rather than just listing product features.
• •Emphasize the "Why": Always connect the product back to the core mission of "inspiration." Explain why a certain scent or product is beneficial for the customer's well-being or creativity.
• •Use Sensory and Gentle Language: Employ descriptive words that appeal to the senses and maintain a gentle, encouraging, and non-aggressive sales tone.
• •Tell the "Hand-Poured" Story: Regularly reinforce the artisanal value. Use phrases like "crafted for you," "poured in our studio," or "small-batch goodness" to remind customers of the care and quality behind each product.
• •Foster a Community of Inspiration: Use inclusive language and ask questions in social media copy to encourage interaction and make customers feel part of the brand's journey.

Social Perception

Overwhelmingly positive, perceived as authentic, trustworthy, and high-quality. Customers praise unique scents, clean burn, and minimalist aesthetic. The "small batch" and "woman-owned" aspects are highly valued, positioning the brand as a purveyor of atmosphere and a tool for self-care.

Copy Examples

• •Press pause. Inhale the moment. Exhale the noise. ✨ Introducing ‘Morning Ritual,’ our new blend of fresh coffee, sweet vanilla, and a hint of cedarwood. It's the scent of a slow Sunday and a clear mind, hand-poured just for you. How will you find your inspiration today? #InspoCandleCo
• •Your to-do list will be there tomorrow. This moment, however, is just for you. Create your sanctuary with our clean-burning soy candles, designed to calm the mind and spark inspiration. You deserve this peace. Shop the self-care collection now.
• •Light Up Your Inspiration. Hand-poured soy candles crafted in small batches to transform your space and center your mind. Discover your signature scent.
• •Thank you for welcoming Inspo Candle Co. into your home. We believe a simple flame can ignite powerful intentions. When your hand-poured candle arrives, we hope it helps you create a space for peace, creativity, and inspiration. We can't wait for you to experience it.
• •Cut through the mental clutter. Our 'Clarity' candle is a revitalizing infusion of sharp eucalyptus and cool spearmint, designed to awaken your senses and focus your mind. Hand-poured with 100% natural soy wax, it’s the perfect companion for a productive morning or a moment of deep thought. Light it when you need to turn a fresh page.