Brand Tone

sentimental, heartfelt, and celebratory, evoking feelings of love, nostalgia, and connection; approachable, friendly, and inspirational.

Brand Values

• •Celebrating Connection
• •Preserving Memories
• •Uniqueness & Personalization
• •Thoughtfulness
• •Aesthetic Quality

Best Practices

• •Lead with Emotion: Always start copy, whether for an ad or a product description, with the feeling you want to evoke. Use storytelling to frame the product, not just its features.
• •Use "You" and "Your": Speak directly to the customer. This makes the message feel more personal and connects the product directly to their life, their moments, and their relationships.
• •Focus on the "Why," Not Just the "What": The customer isn't just buying a star map; they are buying a memory of a first date or the birth of a child. The copy should always highlight this deeper emotional benefit.
• •Incorporate "Magic" and "Celebration" Keywords: Consistently use words like "capture," "celebrate," "cherish," "unforgettable," "special," "magic," and "unique" to reinforce the brand's core values.
• •Maintain Visual and Textual Consistency: Ensure that the clean, modern aesthetic of the products is matched by clear, heartfelt, and uncluttered copy. The voice should feel as elegant and thoughtful as the gifts themselves.

Social Perception

A premium, heartfelt, and reliable source for personalized gifts. Perceived as a small, caring business that takes pride in helping people celebrate love and connection, and as a go-to brand for meaningful, beautiful gifts.

Copy Examples

• •The Night Our Story Began. Some nights are unforgettable. Capture the stars from that perfect moment with a custom star map. The most thoughtful anniversary gift you'll ever give. ✨ Design yours now.
• •Wear their words close to your heart. Our Soundwave Necklace transforms a treasured voicemail, a favorite song clip, or a simple "I love you" into a beautiful, wearable piece of art. A unique gift that speaks volumes.
• •A Gift As Unique As Your Love Story ❤️
• •Packing an order for a 10-year anniversary. So much love goes into every single map. We're not crying, you are! 🥹 #anniversarygift #giftideas #love #starmap
• •Don't Just Give a Gift. Give a Memory. Explore our collection of personalized maps, jewelry, and art to find a unique way to capture your most cherished moments.