Brand Tone

Aspirational, Inspiring, Accessible, Friendly, Helpful, Customer-Oriented, Enthusiastic, Passionate, Visually Driven

Brand Values

• •Quality
• •Affordability
• •Variety & Choice
• •Customer Satisfaction
• •Inspiration
• •Australian Focus

Best Practices

• •Create a Brand Voice Chart: Develop a document that clearly defines the brand's tone (e.g., Aspirational, Friendly, Enthusiastic), lists "do's and don'ts" for language, and provides examples. Share this with anyone creating content.
• •Focus on "You" (The Customer): Frame benefits and descriptions around the customer's desires, problems, and aspirations. Instead of "We sell beautiful art," try "Transform your space with art that tells your story."
• •Use Visual Language: Since the product is visual, incorporate descriptive and evocative words that help customers imagine the art in their own homes (e.g., "sun-drenched hues," "a calming an_oasis," "bold statement piece").
• •Maintain a Positive and Inspiring Outlook: Even when addressing potential issues, maintain a helpful and solution-oriented tone. Focus on the joy and transformation that art brings.
• •Be Consistent Across All Channels: While the format may change (e.g., a short TikTok caption vs. a longer blog post), the core personality and tone of Inspired Walls should remain recognizable. Regularly review content across platforms to ensure alignment.

Social Perception

Positive, Trendy, Modern, Good Value, Responsive

Copy Examples

• •Unleash your inner curator ✨. Our new 'Chromatic Dreams' abstract collection is here to fill your space with colour and conversation. Which piece speaks to your soul? Swipe to explore & tap to transform your walls! #InspiredWallsAU #AbstractArt #HomeDecorLove #WallCandy
• •Tired of blank walls? 🤔 Create a home you truly love with Inspired Walls. From serene botanicals to vibrant abstracts, find the perfect piece to reflect YOUR style. Enjoy premium quality art at prices that make decorating a joy. Shop now and get free, fast shipping across Australia! 👉 [Link to Website]
• •Email Subject Line: Your Dream Walls Are Waiting (Plus, a Little Treat Inside!) 🎁. Email Body Snippet: Hey [Customer Name], imagine walking into a room that perfectly captures your vibe. At Inspired Walls, we believe beautiful art shouldn't be out of reach. Explore our latest arrivals and curated collections, and find that special piece that makes your house feel like a home. As a thank you for being part of our community, enjoy [Discount/Offer] on your next order!
• •Bring the calm of the coast home 🌊. This serene seascape print is perfect for creating a tranquil oasis in your bedroom or living room. Discover more coastal-inspired art to complete your breezy, beautiful space. #CoastalDecor #BeachHouseVibes #InspiredWalls #WallArtAustralia #HomeStyling
• •Watch this wall go from drab to FAB! 😍 Adding a statement piece from Inspired Walls is the easiest way to refresh your space. What do you think of this transformation? Let us know in the comments! #WallArtMakeover #InspiredWallsAU #RoomTransformation #DecorHacks #TikTokMadeMeBuyIt