Brand Tone

Friendly, descriptive, and focused on aesthetics and inspiration.

Brand Values

• •Inspiration
• •Style & Aesthetics
• •Accessibility (for Home Decor)
• •Motivation & Hard Work (for Apparel)

Best Practices

• •Define Your Core Voice: Decide if the primary voice is purely "inspirational home decor" or if it will incorporate the "hustle/lifestyle" elements. Document this chosen primary tone (e.g., "uplifting, stylish, warm, and slightly whimsical" for home decor).
• •Create a Keyword List: Develop a list of on-brand words and phrases (e.g., inspire, elevate, unique, stylish, curated, create, dream, charm, wonder, sanctuary, glow up your space) and also words to avoid (e.g., cheap, basic, temporary – unless strategically used for a specific campaign).
• •Audience First: Always write with the target audience in mind. For home decor, this might be individuals looking to personalize their space, find unique gifts, or stay updated on decor trends. The language should resonate with their aspirations for their homes.
• •Consistency Across Platforms: While the style of content may vary (e.g., Instagram's visual focus vs. a blog post's detail), the underlying brand tone and values should remain consistent. If different product lines have slightly different tones (like the apparel vs. home decor), ensure there's still a cohesive overarching brand feel or clearly segment the marketing.
• •Review and Refine: Regularly review all copy (website, social media, ads) to ensure it aligns with the defined brand tone and values. Get feedback and be prepared to adjust as the brand evolves. Check that the tone used in customer service interactions also reflects the brand.

Social Perception

Limited Visibility. Product-Focused. Potential Confusion.

Copy Examples

• •Instagram Post (New Arrival - Vase): ✨ Elevate your everyday. ✨ Our new Ceramic Humanoid Flower Pot isn't just a vase, it's a conversation starter. Uniquely designed to bring a touch of artistry and inspiration to your favorite corner. How would you style yours? #InspiredLiving #HomeDecorLove #UniqueFinds #StatementPiece #CeramicArt
• •Facebook Ad (General Home Decor): Tired of the same old look? 🤔 Discover a curated collection of home decor and gifting items at Inspired Living that speak to *your* style. From chic accents to timeless pieces, find what inspires you to create a home you truly love. Shop our latest arrivals! (Link to store/FB shop) #InspiredHome #StylishSpaces #GiftIdeas #HomeInspo #DecorGoals
• •Product Description (Website - for an ornament): Add a touch of whimsy and wonder to your space with our Astronaut Decorative Ornament. Crafted with attention to detail, this charming piece sparks imagination and brings a playful yet sophisticated vibe to any shelf, desk, or mantel. A perfect gift for the dreamer in your life or a unique treat for yourself. Inspire your world.
• •Email Subject Line (Promotional): 🌿 Your Home, Beautifully Inspired | New Collection Inside! (Email Body Snippet): At Inspired Living, we believe your home should be a sanctuary that reflects your unique personality. Explore our latest collection of hand-picked decor and gifts designed to bring warmth, style, and a touch of inspiration into every room...
• •TikTok Video Idea (Short, engaging): (Visual: Quick cuts of different stylish home decor items being placed in a setting) Text Overlay: Small touches, big inspiration. ✨ Caption: Transform your space with unique finds from Inspired Living! Which piece is your fave? 😍 #HomeDecor #InspiredLivingCA #DecorInspo #TikTokMadeMeBuyIt #StylishHome (Consider using a trending sound that fits a calm, aesthetic vibe).