Brand Tone

Inspirational, Creative, Elegant & Sophisticated, Personal & Authentic, Thought-Provoking, Nurturing

Brand Values

• •Creativity
• •Excellence
• •Integrity & Authenticity
• •Inspiration
• •Uniqueness
• •Passion
• •Versatility

Best Practices

• •Lead with Inspiration: Ensure that copy, where appropriate, aims to uplift, encourage, or spark an idea. Use evocative language that speaks to aspirations and emotions.
• •Emphasize Uniqueness and Artistry: Highlight the original, handcrafted nature of the products and the artistic vision behind them. Avoid generic descriptions.
• •Maintain an Elegant and Refined Voice: Use clear, articulate, and sophisticated language. Pay attention to grammar, tone, and flow to reflect the quality of the brand.
• •Incorporate Elle Smith's Personal Touch (where relevant): Since the brand is deeply connected to the artist, weaving in her perspective, passion, or story can enhance authenticity.
• •Be Purposeful and Thoughtful: Even in short social media captions, aim for depth and meaning. Connect back to the brand's core values of creativity, excellence, and inspiration.

Social Perception

Appreciation for Uniqueness and Quality, Seen as Inspirational, Niche and Personal, Intellectual and Creative Hub

Copy Examples

• •Immerse yourself in a world where color tells a story and every brushstroke whispers an emotion. Discover the new collection by Elle Smith – art that doesn't just adorn a wall, but touches the soul. Inspired by life, crafted with passion.
• •Elegance redefined. Drape yourself in the luxurious embrace of pure silk, each design a testament to timeless artistry. Our silk boleros are more than an accessory; they are wearable poetry. Find your unique expression with Inspired By Elle.
• •Words that wander, words that wonder. Journey through landscapes of emotion and thought with Elle Smith's latest collection of poetry. For moments of quiet reflection and sparks of profound inspiration. Let your spirit be stirred.
• •Beyond the canvas: Delve into the creative musings of Elle Smith. Our latest blog post explores [Topic], inviting you to see the world through an artist's eyes. Engage your mind, ignite your inspiration.
• •Art with a heart. This piece not only captures the beauty of the [Animal Name] but also a call to protect our planet's precious wildlife. A portion of proceeds supports conservation efforts. Creativity for a cause. #InspiredByElle #ArtForChange #EndangeredSpecies