Brand Tone

Supportive, Mindful, and Empowering

Brand Values

• •Intentionality
• •Wellness & Self-Care
• •Empowerment
• •Simplicity
• •Community

Best Practices

• •Use "You" and "Your" Centric Language: Always frame the copy around the customer's journey, feelings, and growth. Instead of "Our products do X," try "Your new journal helps you discover Y."
• •Ask Reflective Questions: Engage the audience by posing gentle, open-ended questions that align with the brand's values (e.g., "What are you making space for this week?" or "How will you show yourself kindness today?").
• •Maintain a Calm and Gentle Voice: Avoid urgent, pushy, or loud language (e.g., "Hurry, Last Chance!"). Opt for inviting and reassuring phrases like "When you're ready," "A gentle reminder," or "Take a quiet moment."
• •Lead with Purpose, Follow with Product: Start with the "why"—the value or feeling the customer seeks (clarity, peace, gratitude). Then, introduce the product as the tool to help them achieve that state.
• •Create a Keyword Glossary: Develop an internal list of on-brand words (e.g., intentional, mindful, journey, reflect, empower, nurture, clarity) and off-brand words (e.g., hustle, hack, revolutionary, cheap, fast) to ensure consistency across all writers and platforms.

Social Perception

A niche, trusted resource within the wellness and self-care community. Perceived as authentic, mission-driven, and a curator of a mindful lifestyle, fostering a safe and positive online space.

Copy Examples

• •Your day is a blank page. What story will you write? Our Guided Gratitude Journal is here to help you find the magic in the small moments. Take five minutes to pause, reflect, and rediscover the beauty that's already around you. #InspiredBy #Journaling #Gratitude
• •Subject: A Gift For Your Journey (And 15% Off) Body: We believe the most important relationship you have is the one with yourself. To help you nurture it, we're offering 15% off our entire collection of self-care stationery. Find the perfect journal to start your new chapter or gift a friend a set of our affirmation cards to brighten their day. Your path to intentional living starts here.
• •Headline: Tools for a More Mindful You. Sub-headline: Discover stationery and gifts designed to help you slow down, practice self-care, and live with intention.
• •Looking for a way to start your day with positivity? Our affirmation cards are small reminders of your inner strength. Pin this for inspiration and explore more ways to build a self-love routine on our board. #PositiveAffirmations #SelfCare #Mindfulness
• •Headline: Join a Community of Intentional Living. Body: You're not alone on your wellness journey. Inspired By is more than a shop—it's a community dedicated to growth, gratitude, and self-care. Follow us for daily inspiration and discover tools that empower you from the inside out.