Brand Tone

Practical & Straightforward, Reliable & Trustworthy, Affordable & Value-Oriented, Helpful

Brand Values

• •Quality & Durability
• •Customer Protection & Savings
• •Affordability
• •Canadian Identity
• •Practicality & Functionality

Best Practices

• •Focus on the "Why": Always tie product features back to the core benefit for the customer – peace of mind, saving money on repairs, maintaining device usability, and the value of Canadian design/testing.
• •Keep it Clear and Concise: Avoid overly technical jargon. Use straightforward language that clearly communicates the product's purpose and benefits. The tone is practical, not overly elaborate.
• •Emphasize Reliability and Trust: Consistently mention quality materials, testing standards, and the protective qualities of the products. Use phrases that inspire confidence.
• •Maintain a Helpful and Approachable Stance: Especially in customer service interactions, FAQs, and instructional content. Show that the brand is there to help customers protect their devices effectively.
• •Highlight Value: Reinforce the idea that Inskin provides strong protection at an affordable price point, making it a smart choice for consumers.

Social Perception

Generally Positive for Product Function, Mixed on Specifics, Seen as a Provider of Essential Accessories, Appreciation for Canadian Availability

Copy Examples

• •Headline: Don't Risk It. Inskin It. Body: Life's full of bumps and drops. Your phone screen doesn't have to feel them. Our Canadian-designed tempered glass keeps your display pristine and your mind at ease. Affordable protection, premium peace of mind. Call to Action: Shop Screen Protectors Now.
• •Headline: Crystal Clear. Rock Solid. Body: Experience your vibrant display without compromise. Inskin screen protectors offer ultra HD clarity and 9H hardness to defend against scratches, scuffs, and daily wear. Protection you can see (and hardly feel!). Call to Action: Find Your Fit.
• •Headline: Your Phone's Best Friend? Made in Canada. Body: Well, designed and tested here! Inskin brings you affordable, top-quality screen protection that stands up to your daily grind. Keep your device looking newer, longer. Call to Action: Discover Inskin Quality.
• •Headline: Easy On, Worries Off. Body: Protecting your screen shouldn't be a hassle. Our Inskin protectors come with everything you need for a smooth, bubble-free application. Smart protection made simple. Call to Action: Watch How Easy! (Link to installation video)
• •Headline: Splurge on the Tech, Save on the Repair. Body: That new phone is an investment. Protect it without breaking the bank. Inskin offers premium tempered glass screen protection at a price that makes sense. Smart, stylish, and seriously protective. Call to Action: Protect Your Tech Today.