Brand Tone

aspirational and professional

Brand Values

• •Quality and Selection
• •Inspiration and Creativity
• •Accessibility
• •Aesthetic Excellence

Best Practices

• •Lead with Inspiration, Follow with Information
• •Embrace a Visually-Driven Vocabulary
• •Maintain Professionalism in All Communications
• •Empower the Customer
• •Create a Unified Narrative

Social Perception

The brand is well-regarded for its extensive, high-quality fabric collection. However, there is a notable perception of inflexibility and difficulty in customer service regarding post-purchase issues like communication, returns, and order fulfillment.

Copy Examples

• •Indulge in the art of texture. Our new Luxe Velvet Collection is here to envelop your space in unparalleled softness and rich, decadent color. Transform your vision into a tactile reality. #InsigniaFabrics #VelvetDreams #InteriorDesign
• •Your next project deserves the perfect fabric. From bold prints to timeless solids, discover a world of inspiration at Insignia Fabrics. High-quality, durable, and endlessly beautiful. What will you create? Shop now and get 15% off your first order.
• •The Summer Style Refresh is here. Curate the home of your dreams with up to 40% off our most-loved drapery and upholstery fabrics. A new season of design awaits.
• •Beyond the Beige: 5 Fearless Fabric Pairings to Bring Your Living Room to Life.
• •Elegance meets endurance. Our Performance Weave fabric is crafted for life's beautiful messes. With superior stain resistance and a soft, inviting texture, it's the ideal choice for creating a sophisticated home that's made for living in. Peace of mind has never looked so good.