Brand Tone

Romantic & Sentimental, Elegant & Sophisticated, Personal & Sincere, Timeless

Brand Values

• •Love & Togetherness
• •Quality & Craftsmanship
• •Timeless Design & Everyday Wearability
• •Sustainability
• •Customer Connection & Storytelling
• •Courage & Independence

Best Practices

• •Highlight Quality & Craftsmanship with Detail: Instead of just saying 'high quality,' mention the specifics like '18k gold,' 'natural diamonds,' 'Italian design influence,' and 'meticulous craftsmanship' to reinforce the value.
• •Use high-quality visuals to complement the text in all marketing materials.
• •Emphasize the brand's origin story and the love story behind it to create an emotional connection with customers.
• •Focus on the timelessness of the designs and the use of everlasting materials to appeal to customers seeking lasting value.
• •Incorporate customer stories and encourage customers to share their own experiences with the brand to foster a sense of community.

Social Perception

A brand that is perceived as romantic, elegant, sincere, and timeless, with a strong emphasis on love, togetherness, quality, and customer connection.

Copy Examples

• •"Insieme: Where love stories are crafted into timeless jewelry."
• •"Discover the elegance of 18k gold and natural diamonds, designed in Italy and made for your everyday journey."
• •"Write your own story with INSIEME. Each piece is a chapter, crafted with love and designed to last generations."
• •"From our love story to your story, Insieme celebrates togetherness and the moments that matter most."
• •"Experience a tailor-made customer experience with Insieme. We are committed to creating jewelry as unique as you are."