Brand Tone

Elegant & Refined, Personal & Warm, Trustworthy & Assuring

Brand Values

• •Connection & Togetherness
• •Love & Commitment
• •Quality & Craftsmanship
• •Meaningful Gifting
• •Timeless Elegance & Original Design
• •Customer Centricity
• •Sustainability

Best Practices

• •Be Authentic and Personal: Draw from the founders' story and the genuine emotions the jewelry is meant to represent.
• •Use 'we' and address the customer directly ('you') to create a more personal connection, as seen in their 'Contact Us' and 'About Us' pages.
• •Maintain a balance between elegance and warmth in the language.
• •Emphasize the quality and craftsmanship of the materials and designs.
• •Highlight the brand's commitment to sustainability and responsible sourcing.

Social Perception

Perceived as a brand that embodies romance, quality craftsmanship, sophisticated design, and meaningful connections.

Copy Examples

• •Insieme: Where meaningful connections are crafted into timeless elegance.
• •Our jewelry tells a story of love, commitment, and togetherness, designed to connect generations.
• •Experience the luxury of 18k gold and natural diamonds, crafted with Italian design tradition and sustainable practices.
• •Every Insieme piece is more than an accessory; it's a significant gift that symbolizes everlasting bonds.
• •From our hands to your heart: A tailor-made customer experience with fast support and a commitment to your satisfaction.