Brand Tone

Empathetic, Inspiring, and Reflective. It's also Calm, Supportive, and Authentic. On TikTok, the tone can be slightly more Playful and Relatable while still maintaining the core supportive and inspiring nature.

Brand Values

• •Self-Reflection & Introspection
• •Mental Wellness & Self-Care
• •Intentional Living
• •Empowerment & Growth
• •Inclusivity & Destigmatization
• •Quality & Aesthetics

Best Practices

• •Create a Brand Voice Guide: Document the defined tone (Empathetic, Inspiring, Reflective, Calm, Supportive, Authentic) with examples of "do's and don'ts" for an internal reference. This guide should explain how the tone might slightly adapt for different platforms (e.g., more playful on TikTok) while staying true to core values.
• •Emphasize "You" and "Your Journey": Center the copy around the customer's experience, feelings, and growth. Use inclusive and encouraging language that speaks directly to their needs and aspirations.
• •Lead with Empathy and Understanding: Acknowledge the everyday stressors and mental health challenges your audience might face. Position your products as gentle, supportive tools rather than demanding tasks.
• •Infuse Authenticity: Continue sharing the founder's story and customer testimonials. Be transparent and genuine in all communications. Avoid overly corporate or jargon-filled language.
• •Regularly Audit Content: Periodically review all content across platforms (website, social media, emails) to ensure it aligns with the established brand tone and values. Solicit feedback from the community to understand how the tone is being received.

Social Perception

Customers generally perceive Inside Then Out as a brand that genuinely cares about their well-being and provides high-quality tools for self-improvement and mental health. Many share testimonials about how the journals have helped them. The beautiful and minimalist design of the products and online presence is frequently mentioned and appreciated. The brand is seen as mission-driven, with a clear focus on promoting mental wellness and self-reflection. The founder's story resonates with many. Through social media, particularly Instagram, the brand fosters a sense of community around self-care and journaling.

Copy Examples

• •Instagram Post (Image: A person peacefully journaling with an Inside Then Out journal): Pause. Breathe. Reflect. Your inner world holds incredible wisdom. Our Dig Deeper Journal is here to help you uncover it, one prompt at a time. What are you discovering about yourself today? #InsideThenOut #JournalingCommunity #SelfReflection
• •Facebook Ad (Carousel of different journals): Life gets busy. We get it. That's why we created journals designed to make self-care simple and meaningful. Whether you have 5 minutes or an hour, find space for yourself with Inside Then Out. Explore our collection and start your journey inward. [Link to website] #MentalWellness #SelfCareRoutine #InvestInYourself
• •TikTok Video (Quick montage of someone using journal prompts, looking thoughtful, then smiling): POV: You finally started that journaling habit. ✨ It's not about perfection, it's about connection... with yourself. #JournalingPrompts #Mindfulness #InnerPeace #InsideThenOut
• •Email Subject Line for a new product launch: Unlock a New Chapter of Self-Discovery with Inside Then Out Email Body Snippet: In a world that constantly pulls you outward, we invite you to journey inward. Our newest collection is thoughtfully designed to help you connect with your core, understand your emotions, and cultivate a life filled with intention. Discover tools that feel like a warm embrace for your mind. [Link to New Collection]
• •Pinterest Pin Description (Image: A flatlay of a journal, pen, and a cup of tea): Create your own sanctuary of calm. ✨ Our guided journals offer a gentle path to self-discovery, helping you navigate your thoughts and emotions. Perfect for your morning ritual or evening wind-down. Pin this for your daily dose of mindfulness. #JournalInspo #MindfulMoments #SelfCareJourney #InsideThenOut