Brand Tone

Humorous & Satirical, Relatable, Witty & Sarcastic, Informal & Conversational

Brand Values

• •Humor as a Coping Mechanism
• •Individuality/Rebellion (Subtle)
• •Shared Experience/Community
• •Comfort (Implied by clothing)
• •Morale Boosting

Best Practices

• •Know Your Audience (The Corporate Satirist): Always write as if you're talking to a coworker who shares your dry wit about office life. Use inside jokes and relatable corporate scenarios.
• •Embrace the Sarcasm (Wisely): Sarcasm is a key ingredient, but ensure it lands as funny and relatable, not mean-spirited or alienating. Keep it light and focused on shared workplace frustrations.
• •Keep it Conversational & Informal: Avoid overly formal or stuffy corporate jargon (unless you're mocking it). Use contractions, questions, and a friendly, approachable voice. Think 'water cooler chat' but wittier.
• •Inject Humor Everywhere: From product descriptions and social media captions to email subject lines and even error messages. Every touchpoint is an opportunity to reinforce the brand's humorous identity.
• •Stay Current with Corporate Tropes: Reference current workplace trends, buzzwords (ironically, of course), and common remote/hybrid work experiences to keep the humor fresh and relevant.

Social Perception

Engaging & Funny (TikTok Audience), Potentially Untrustworthy (as an e-commerce store), Amusing Content Creator, Confusion with other "Insider" brands

Copy Examples

• •Survive your next 'synergy' meeting in style. Our [Product Name] Hoodie: So comfortable, you'll almost forget about the 47 unread emails. Almost.
• •Fuel your ambition (or just your caffeine addiction). The [Product Name] Mug: Perfect for looking thoughtful during pointless meetings or discreetly sighing into. Your secret's safe with us.
• •My 'per my last email' energy is strong today. Wear the unspoken with our [Product Name] Tee. It’s softer than your boss's last-minute 'urgent' request.
• •Bad hair day? Or just strategically avoiding eye contact with Colin from accounting? Our [Product Name] Cap has you covered. Literally.
• •Is your office a sitcom waiting to happen? We get it. insiderclo: Gear for the corporate warriors who speak fluent sarcasm and live by the coffee machine. #CorporateLife #OfficeHumor