Brand Tone

sophisticated, minimalist, and inspirational

Brand Values

• •Aesthetic Curation and Quality
• •Creativity and Self-Expression
• •Modern Minimalism
• •Inspiration

Best Practices

• •Lead with Sophistication: Always use clear, elegant, and refined language. Avoid jargon, overly casual phrasing, or clichés. The goal is to sound like an art curator, not just a retailer.
• •Focus on the "Why," Not Just the "What": Instead of simply describing a poster, describe the feeling or aesthetic it brings to a room (e.g., "invokes a sense of tranquility," "adds a bold, energetic touch").
• •Maintain Visual and Textual Harmony: Ensure the tone of the copy always matches the minimalist, high-quality aesthetic of the visuals. Every post, email, and product description should feel like part of a cohesive, curated experience.
• •Engage with Aspirational Questions: Encourage interaction by asking questions that prompt users to think about their own space and style, such as "What does your dream gallery wall look like?" or "Which corner of your home needs a touch of art?"
• •Emphasize Quality and Curation: Consistently reinforce the "museum-quality" and "curated" aspects of the brand. These are key differentiators that justify the brand's premium positioning and build trust.

Social Perception

The online perception is largely shaped by its own curated channels, due to limited independent reviews. It appears to be in a growth phase with positive but contained engagement on Instagram. Its public reputation is still being forged.

Copy Examples

• •Image: A high-resolution shot of a Japanese-inspired poster hanging above a minimalist wooden console. Copy: Simplicity is the ultimate sophistication. Our 'Kyoto Garden' print brings a sense of calm and collected beauty to any room. Where would you place it? #JapaneseDesign #MinimalistHome #WallArt
• •Image: A dynamic collage of three posters from the Bauhaus collection. Copy: Form. Function. Beauty. Discover the timeless principles of Bauhaus with our new collection of curated prints. Shop now and redefine your space.
• •Subject: More than just posters. This is art for your home. Body: At insidemaz, we believe your home should be a gallery of your own making. That's why we meticulously source and produce museum-quality prints designed to inspire. Transform your walls, express your style.
• •Image: A split screen showing two different abstract posters. Copy: Crafting the perfect creative corner. Which piece speaks to you more? (Poll: 'Bold & Bright' vs. 'Subtle & Serene')
• •Image/Video: A short, aesthetically pleasing video showing different posters being styled in various home settings. Copy: Your walls are waiting. Elevate your home with museum-quality art from insidemaz. Explore our curated collections and find the piece that completes your vision. Enjoy free shipping on orders over €200.