Brand Tone

Aspirational yet Accessible, Friendly and Helpful, Stylish and Quality-Conscious, Enthusiastic and Engaging

Brand Values

• •Quality and Craftsmanship
• •Style and Aesthetics
• •Functionality
• •Accessibility/Affordability
• •Customer Satisfaction
• •Sustainability
• •Originality/Uniqueness

Best Practices

• •Always Emphasize "Modern Living Made Easy": Every piece of copy should circle back to the core promise of simplicity, style, and accessibility. Avoid overly technical jargon or a tone that feels exclusive.
• •Highlight Quality and Craftsmanship Subtly: Instead of just saying "high quality," describe the materials, the design thought, or the handcrafted nature of items where applicable, reinforcing value.
• •Maintain a Friendly and Approachable Voice: Use welcoming language. On social media, engage with comments positively and use emojis where appropriate to add warmth. Address customer needs and aspirations.
• •Be Visually Consistent with Verbal Tone: Ensure that the style of language matches the clean, modern, and often minimalist aesthetic of the product photography and website design. The words should feel as curated as the furniture.
• •Inspire and Guide, Don't Just Sell: Provide value beyond the products themselves through styling tips, stories behind the designs, or how to create a certain ambiance. This builds a relationship with the customer, positioning the brand as a helpful resource for creating their ideal home.

Social Perception

Positive Customer Experiences, Trusted for Gifts and Decor, Appreciation for Design, Good Reputation (for potentially related ID services)

Copy Examples

• •Create a home you love, effortlessly. Inside Living Singapore brings you thoughtfully curated Scandinavian designs and quality craftsmanship, making modern living beautifully simple. Explore our collection and find your timeless piece today.
• •Sink into style and comfort. Our [Sofa Name] sofa isn't just a place to sit; it's the heart of your living space. Designed with clean lines and lasting quality, it’s modern living, embodied. Find your perfect match at inside.sg.
• •Refresh your space for less! ✨ Our Mid-Year Refresh is on, offering [discount]% off selected modern essentials. From statement lighting to cozy textiles, discover pieces that tell your story. Link in bio to make your home shine! #InsideLivingSG #ModernHome #SGPromo
• •Just landed: The [Product Name] Collection! ✨ Inspired by [inspiration, e.g., serene Nordic landscapes], these handcrafted pieces bring warmth and timeless style to any room. Discover unique designs you won't find anywhere else. Explore now at inside.sg.
• •Dreaming of a calm, clutter-free sanctuary? At Inside Living, we believe your home should be a haven. Discover how our Scandinavian-inspired furniture and simple styling tips can help you achieve that perfect balance of beauty and tranquility. Read more on the blog!