Brand Tone

Practical & Solution-Oriented, Value-Driven & Accessible, Customer-Centric & Supportive, Innovative & Modern, Enthusiastic & Lifestyle-Oriented (on Social Media)

Brand Values

• •Affordability & Value
• •Innovation & Technology
• •Customer Satisfaction & Support
• •Efficiency & Practicality
• •Accessibility
• •Simpler & More Sustainable Lifestyle

Best Practices

• •Prioritize Value and Practicality: Always highlight how the product solves a customer's problem efficiently and affordably. Focus on benefits over just features.
• •Keep it Clear and Direct: Avoid overly technical jargon. Use simple, easy-to-understand language that resonates with a broad audience looking for straightforward cleaning solutions.
• •Infuse Enthusiasm (Appropriately): Especially for social media and direct-to-consumer advertising, convey genuine enthusiasm for the product's ability to make life easier and homes cleaner. Use positive and encouraging language.
• •Maintain a Supportive and Approachable Voice: Even when discussing technical features, ensure the tone is helpful and implies that customer support is readily available. Emphasize ease of use and customer satisfaction.
• •Be Mindful of Current Events/Issues: Given the CPSC warning for specific models, it's crucial for overall brand communication (even if not directly addressing the issue in every ad) to strongly emphasize safety, quality testing for current models, and commitment to customer well-being to rebuild and maintain trust. New copy should subtly reassure customers about the safety and reliability of *currently available* products.

Social Perception

Generally positive for value and basic functionality; some concerns regarding durability, deep cleaning, and safety of specific models; responsive customer service.

Copy Examples

• •Headline: Effortless Cleaning, Wallet-Friendly Price. Meet Your New Home Hero. Body: Tired of overpriced vacuums that don't deliver? INSE combines innovative, powerful suction with smart design, making daily tidying a breeze. Clean smarter, not harder.
• •Headline: Pet Hair? Dust Bunnies? No Problem. INSE Has You Covered. Body: Our specially designed vacuums tackle the toughest messes, from embedded pet hair to fine dust. Lightweight, versatile, and surprisingly powerful – reclaim your clean home today!
• •Headline: Experience the INSE Difference: Innovation in Every Clean. Body: We're passionate about bringing the latest cleaning technology to your home at a price that makes sense. Discover powerful suction, long-lasting batteries, and user-friendly features. Elevate your clean, elevate your life.
• •Headline: Join Millions of Happy Homes! Why INSE is a Top Choice on Amazon. Body: Don't just take our word for it. Our customers love INSE for its incredible value, reliable performance, and dedicated support. Get yours today and see what the buzz is about!
• •Headline: Simplify Your Cleaning Routine. Enjoy More of Life. Body: With INSE, cleaning doesn't have to be a chore. Our lightweight, cordless vacuums make quick work of messes, giving you more time for what truly matters. Affordable, effective, and designed for your lifestyle.