Brand Tone

Informative & Educational, Passionate & Appreciative, Professional & Trustworthy, Specialized & Niche-Focused

Brand Values

• •Quality
• •Ethical Sourcing
• •Customer Service
• •Passion for Entomology
• •Accessibility

Best Practices

• •Prioritize Accuracy and Detail: Always provide correct scientific names (where appropriate), origin information, and quality grading. This reinforces expertise and trustworthiness.
• •Emphasize Ethical Sourcing Consistently: Make ethical sourcing a visible and recurring theme across all communications (website, product descriptions, social media). This builds trust and appeals to conscientious buyers.
• •Use Passionate and Appreciative Language: Convey a genuine fascination and respect for the insects. Words like "stunning," "breathtaking," "intricate beauty," and "natural artistry" can enhance the connection with fellow enthusiasts.
• •Maintain a Professional and Helpful Demeanor: Ensure customer service interactions are prompt, polite, and informative, reflecting the "excellent customer service" value. This should extend to online comments and queries.
• •Visual Consistency: Accompany text with high-quality, well-lit photographs that accurately represent the specimens. This is crucial for a visually driven product and supports the brand's commitment to quality. Instagram and Pinterest are key for this.

Social Perception

Reputable Supplier, Specialist Authority, Ethically Conscious, Valued by a Niche Community, Aesthetic Appreciation

Copy Examples

• •For over 20 years, Insect Designs has been the trusted source for ethically sourced, museum-quality insect specimens. Discover a world of breathtaking butterflies, rare beetles, and vibrant moths, all meticulously preserved and delivered with care to collectors, artists, and researchers worldwide. Explore our collection and bring the intricate beauty of the natural world into your hands.
• •Behold the iridescent majesty of the *Morpho didius*. Sourced sustainably from government-approved breeding farms in Peru, this A1 quality specimen showcases the brilliant blue that makes the Morpho legendary. Perfect for framing, artistic projects, or educational displays. Each specimen arrives unmounted, papered, and carefully packaged to ensure its pristine condition. Dimensions and data included.
• •✨ Fresh in the collection! ✨ Feast your eyes on this stunning *Chrysiridia rhipheus*, the Madagascan sunset moth. Its vivid, metallic colours are entirely natural, a true testament to nature's artistry. Ethically sourced and ready for your creative projects or to enhance your personal collection. Shop link in bio! #InsectDesigns #SunsetMoth #EthicalEntomology #InsectCollecting #RealButterflies #InsectArt #MothsofInstagram
• •At Insect Designs, beauty and responsibility go hand-in-hand. We are committed to providing you with the highest quality insect specimens, all sourced in compliance with ethical and sustainable practices. Our suppliers operate government-approved breeding farms or collect from sustainable wild populations, ensuring no protected species are harmed and contributing to the conservation of these incredible creatures and their habitats. Learn more about our ethical promise on our website.
• •Ever wondered about the journey of an insect specimen? From careful, sustainable collection by our trusted global partners to meticulous drying and papering, every step is taken to preserve the delicate beauty of these natural wonders. At Insect Designs, we ensure each butterfly, beetle, and moth is handled with the utmost care, so it reaches you in perfect condition, ready for your display, artwork, or study.