Brand Tone

authentic, passionate, community-oriented, approachable, speaks the language of skaters, raw, unapologetic, direct, relatable

Brand Values

• •Quality and Durability
• •Authenticity
• •Community
• •Passion for Skateboarding
• •Creative Expression

Best Practices

• •Speak Like a Skater: Use authentic skate terminology and a direct, informal tone. Avoid overly polished or corporate language. Keep it real, raw, and relatable.
• •Focus on "Why," Not Just "What": Don't just sell a skateboard; sell the feeling of landing a trick for the first time, the camaraderie of a skate session, and the passion for the culture.
• •Show, Don't Just Tell: Utilize user-generated content, videos of team riders, and behind-the-scenes footage. Let the action and the community speak for the brand's quality and values.
• •Engage in the Conversation: Actively respond to comments, run contests that require participation, and feature your followers. This reinforces the community value and makes the audience feel seen and heard.
• •Be Consistent Across All Channels: Whether it's a YouTube video description, a TikTok caption, or a product page on the website, the core tone of passion, quality, and community must be uniform to build a strong, recognizable brand identity.

Social Perception

Insanity Skateboards is perceived as a genuine, grassroots skateboard company deeply embedded in its local community. Customers and followers see it as a brand that supports the skate scene, offers quality products, and is run by people who are passionate about skateboarding. The collaborations and local event participation further solidify its image as an authentic and supportive brand.

Copy Examples

• •Engineered for chaos. Built to endure it. Our new lightning graphic deck isn't just a piece of wood; it's a commitment. Made with 7-ply maple for insane pop and durability that survives your gnarliest sessions. Ride the storm. #InsanitySkateboards #SkateOrDie
• •Tag the skater who's always pushing you to go bigger. This community is everything. We see you out there grinding, failing, and getting back up. That's the insanity we live for. #InsanityGang #SkateCommunity
• •We're not a corporation. We're a crew. We started Insanity because we were tired of boards that couldn't keep up. We pour our sweat, scrapes, and passion for skate culture into every deck and hoodie we make. This isn't just a brand; it's our life.
• •Your old setup holding you back? Win a fresh Insanity deck! Show us your best trick, tag us, and use #InsanityUpgrade. We'll pick the most savage clip. Let's see what you've got.
• •From chilly morning sessions to late-night skates. Our 'Passion for Insanity' hoodie is your new uniform. It's comfortable, durable, and built to handle the abuse. Because skateboarding takes its toll, your gear shouldn't quit on you.