Brand Tone

Professional, Experienced, Client-Focused, Service-Oriented, Creative, Innovative, Friendly, Approachable, Quality-Conscious, Enthusiastic, Passionate

Brand Values

• •Partnership
• •Quality
• •Innovation and Design
• •Customer Satisfaction
• •Reliability and Trust
• •Enthusiasm and Passion
• •Sustainability
• •Legacy and Experience

Best Practices

• •Develop a Brand Voice Guide: Document the identified brand tone (Professional, Creative, Client-Focused, Friendly, Quality-Conscious, Enthusiastic) with specific examples of "do's and don'ts" for language, style, and common phrases. This ensures everyone writing for the brand is aligned.
• •Prioritize Client Benefits and Partnership: Frame copy around how In-Room Plus helps clients achieve their goals (e.g., enhancing guest experience, reinforcing their brand). Use collaborative language ("Let's create," "We partner with you").
• •Showcase Expertise with a Human Touch: Balance professionalism and experience (mentioning years in business, awards, quality) with approachable and enthusiastic language. Avoid overly corporate jargon where simpler, warmer words can be used, especially on more visual platforms like Instagram or TikTok.
• •Highlight Customization and Quality: Consistently weave in the brand's strengths in providing bespoke solutions and high-quality products. Use descriptive adjectives that convey the premium nature of the offerings.
• •Maintain Visual and Textual Consistency: Ensure that the tone of the copy aligns with the visual elements used across all platforms. For example, playful TikToks can have slightly more casual copy than a formal LinkedIn post, but both should still reflect the core values of quality and client focus. Regularly review all marketing materials to ensure consistency.

Social Perception

In-Room Plus is perceived as a highly reliable, creative, and high-quality partner for in-room amenities and custom-branded products. Testimonials suggest they are viewed as exceeding expectations and being easy to work with. Their long history and awards likely contribute to a perception of expertise and trustworthiness.

Copy Examples

• •Headline: Elevate Your Guest Experience, One Custom Detail at a Time. Body: For over 35 years, In-Room Plus has partnered with the world's leading hospitality brands to turn in-room amenities into memorable moments. From artisanal snacks with bespoke packaging to thoughtfully curated comfort items, we bring your brand story to life, right inside the room. Let's create something unforgettable together.
• •Headline: More Than Minibar. It's Your Brand, Amplified. Body: In-Room Plus offers award-winning design and unparalleled quality in custom amenity programs. We're the branding enthusiasts dedicated to making your guests feel truly special, with every snack, every sip, every detail reflecting your unique identity. Discover the In-Room Plus difference.
• •Headline: Your Vision, Expertly Crafted. Body: Imagine your hotel's essence, perfectly packaged. At In-Room Plus, our in-house design team collaborates with you to create custom-branded products that delight guests and enhance your reputation. Quality, creativity, and dedicated service – that's our promise.
• •Social Media Post (Instagram/Facebook with an image of a beautifully customized snack box): Text: Turning a simple treat into a signature statement. ✨ At In-Room Plus, we believe every detail matters. That's why we pour passion into designing and delivering custom amenity solutions that guests love and remember. Let's partner to make your in-room experience truly plus! #InRoomPlus #CustomAmenities #HotelSupplies #Branding #GuestExperience #LuxuryHospitality
• •LinkedIn Post (targeting Hotel GMs/Procurement Managers): Text: Since 1988, In-Room Plus has been the trusted partner for hotels seeking to elevate their in-room offerings and strengthen brand loyalty. As a certified women-owned business, we combine decades of experience with innovative design and a commitment to exceptional quality. From custom snack programs to unique branded items, we deliver solutions that impress. Connect with us to explore how we can enhance your guest journey. #HospitalitySolutions #HotelAmenities #B2B #InRoomPlus #GuestSatisfaction #HotelManagement