Brand Tone

Passionate and Knowledgeable, Dedicated and Customer-Focused (with a personal touch), Direct and Informative, Niche and Cultivating Exclusivity

Brand Values

• •Authenticity
• •Quality and Curation
• •Community and Connection
• •Preservation and Access
• •Trustworthiness

Best Practices

• •Maintain Niche Authority: Continue to use language that speaks directly to fans of experimental, doom, noise, and psychedelic rock. Highlight the exclusivity, rarity, and Japanese origin of your releases. This reinforces your unique selling proposition.
• •Emphasize Personal Connection and Passion: Leverage the "by fans, for fans" aspect. Share insights into the music or artists (where appropriate and possible, perhaps via blog posts or enhanced social media content). Continue the friendly, approachable tone mentioned by users.
• •Be Transparent and Proactive with Communication: Given that dispatch times can be a concern, proactively manage expectations. Clearly state average processing/shipping times, and if delays are anticipated for specific releases, communicate this upfront on product pages or via order confirmations. Continue to offer quick and helpful customer service.
• •Showcase Quality and Curation: Use high-quality visuals of your products, especially for limited editions and vinyl. Descriptions should detail unique aspects of the pressings, artwork, or any remastered features, as these are valued by collectors.
• •Bridge the Cultural Gap Authentically: Continue to leverage your bilingual team and Tokyo base as a strength. Offer insights into the Japanese music scene or artist backgrounds where possible, further solidifying your role as a trusted source for these specific cultural products. Use both English and Japanese thoughtfully where appropriate on your site and communications, reinforcing your international reach and Japanese roots.

Social Perception

Respected Niche Authority, Reliable Supplier (with caveats), Specialist Importer, Friendly and Approachable

Copy Examples

• •Headline: Beyond the Mainstream. Discover the Sound of the Japanese Underground. Body: For over two decades, Inoxia Records has been your direct line to authentic Japanese independent music. From pioneering experimental soundscapes to the heaviest doom, explore releases curated for the true connoisseur. We ship worldwide. Call to Action: Explore New Arrivals.
• •Headline: More Than Just a Record. It's a Piece of History. Body: We believe in music that endures. That's why Inoxia Records is dedicated to bringing you high-quality pressings and exclusive editions from artists who defy convention. Own the definitive versions. Call to Action: Shop Limited Editions.
• •Headline: From Tokyo, With Passion. Your Connection to Japan's Most Enigmatic Artists. Body: As a bilingual team rooted in the heart of Tokyo's music scene, we share your passion. We're not just a store; we're fellow fans dedicated to unearthing the sounds you won't find anywhere else. Call to Action: Discover Our Artists.
• •Headline: The Weight of Sound. The Depth of Experience. Body: Dive deep into the worlds of Boris, Sunn O))), and the icons of experimental rock. Inoxia Records offers a carefully selected catalog for those who seek music with substance and intensity. Call to Action: Browse Our Vinyl Collection.
• •Headline: Long Live Physical Media. Built on Trust. Body: In an age of fleeting digital streams, we champion the tangible. Expect quality products, careful packaging, and a commitment to getting these unique sounds into your hands. Have a question? We're here to help. Call to Action: Read Our Customer Reviews.