Brand Tone

Innovative, Modern, Functional, Practical, Quality-Focused, High-End, Customer-Centric, Supportive, Friendly, and Approachable.

Brand Values

• •Innovation
• •Quality and Craftsmanship
• •Functionality and Space-Saving
• •Customer Satisfaction & Trust
• •Integrity and Transparency
• •Community and People-Centric

Best Practices

• •Lead with Innovation and Functionality: Always highlight the smart design, transformative capabilities, and space-saving benefits. Use words like 'innovative,' 'transform,' 'multi-functional,' 'versatile,' and 'space-saving.'
• •Emphasize Quality and Durability: Reinforce the premium nature of the products. Use terms like 'expert craftsmanship,' 'premium materials,' 'American-made,' 'built to last,' and 'durable.'
• •Maintain a Helpful and Solution-Oriented Voice: Position Inovabed as solving a customer's problem (lack of space, need for versatility). The tone should be supportive and demonstrate an understanding of modern living challenges.
• •Keep it Clear and Concise: While sophisticated, the language should be easy to understand, mirroring the 'one easy motion' simplicity of the products. Avoid overly technical jargon unless explaining a specific benefit clearly.
• •Infuse Trust and Reliability: Subtly weave in elements that build trust, such as the company's experience (e.g., 'trusted by leading hotels'), 'Made in USA' aspect, customer support availability, and warranty information. Authenticity, as seen in their veteran-owned status and CFO’s comments, can also be a powerful trust-builder.

Social Perception

Positive for Space-Saving Solutions, Associated with Quality and Durability, Innovative and Convenient, Good Customer Service (Generally), Premium Product, Trusted by Major Brands.

Copy Examples

• •Headline: Transform Your Space, Effortlessly. Body: Stop choosing between a guest room and a home office. With Inovabed's smart Murphy beds, get both. Ingeniously designed for modern living, our beds unfold in one easy motion, revealing premium comfort when you need it, and stylish space when you don’t. Discover American-made quality that reclaims your room.
• •Headline: More Room for Life. That’s Inovabed. Body: From a productive workday at your integrated desk to a restful night's sleep, Inovabed makes every square foot count. Our innovative wall beds are crafted for durability and designed for your dynamic lifestyle. Experience the luxury of space, reimagined.
• •Headline: The Secret to a Smarter Home? It Folds Away. Body: Introducing the Inovabed collection – where cutting-edge design meets everyday practicality. Perfect for apartments, spare rooms, or anywhere you crave more versatility. Engineered for smooth transitions and built with premium, sustainable materials right here in the USA.
• •Headline: Guest-Ready, Office-Ready, You-Ready. Body: Don’t let a spare room sit idle. The Inovabed TableBed and Sofa-WallBed instantly adapt to your needs. Host guests in comfort or create your dream workspace, all with the same piece of beautifully crafted furniture. It’s not just a bed, it’s a lifestyle upgrade.
• •Headline: Sleep Soundly. Live Spacious. Choose Inovabed. Body: For over 20 years, we've been the trusted choice for luxury hotels and now, your home. Our Murphy beds offer unparalleled comfort, innovative design, and the promise of American-made quality. Invest in smarter living and reclaim your space today.