Brand Tone

Authoritative and Expert, Reassuring and Trustworthy, Premium and Quality-Focused, Transparent and Educational

Brand Values

• •Efficacy and Health
• •Superior Quality and Durability
• •Transparency
• •Australian Manufacturing
• •Customer-Centric Support

Best Practices

• •Lead with Efficacy and Science
• •Frame Cost as a Long-Term Investment
• •Champion "Australian-Made" Quality
• •Use Testimonials for Emotional Proof
• •Educate, Don't Just Sell

Social Perception

A High-Performance Solution, an Investment Not a Purchase, Trustworthy and Reputable, Utilitarian Over Stylish

Copy Examples

• •Headline: Stop Managing Allergies. Start Eliminating Triggers. Body: Spring shouldn't mean a season of sneezing and wheezing for your family. Our Australian-made, medical-grade air purifiers are engineered to capture 99.97% of airborne allergens, dust, and pollen. Give your loved ones the gift of clean air and symptom-free living. Breathe the difference with INOVA.
• •Caption: Built to last, not to be replaced. While other purifiers use plastic, we choose steel. Our commitment to quality means a more durable, chemical-free unit and a lasting investment in your family’s health. Engineered in Australia for a lifetime of clean air. #INOVAAir #AustralianMade #AirPurifier #InvestmentInHealth #QualityEngineering
• •Headline 1: Medical-Grade HEPA Filters | INOVA Air Purifiers. Headline 2: Australian Made | 5-Year Filter Life. Description: Don't settle for less. Our systems feature the largest filters on the market and robust steel construction for superior air purification.
• •Voiceover: An air purifier is only as good as its filters. That's why every INOVA system uses a three-stage process. A high-efficiency pre-filter captures large dust. The medical-grade HEPA filter traps viruses, mould, and allergens down to 0.003 microns. Finally, kilograms of activated carbon absorb chemicals and odours. It's not just an air purifier; it's a complete clean air delivery system, proudly made in Australia.
• •Subject: Reducing Sick Days & Improving Air Safety in Your Facility. Body Snippet: As businesses and schools prioritise staff and student wellbeing, indoor air quality is no longer optional. Our commercial air purification systems are used in Australian hospitals and childcare centres to reduce the airborne transmission of viruses and create healthier indoor environments. Learn how an INOVA system can benefit your facility.