Brand Tone

Authentic & Transparent, Calming & Soothing, Personal & Empathetic, Educational & Informative, Community-Focused

Brand Values

• •Wellness & Self-Care
• •Authenticity & Tradition
• •Quality & Craftsmanship
• •Sustainability & Eco-Consciousness
• •Innovation & Iteration
• •Mindfulness & Intentionality

Best Practices

• •Embrace Authenticity: Share genuine stories, be transparent about your process and ingredients, and let the founder's passion shine through. Avoid overly corporate or impersonal language.
• •Use Evocative, Sensory Language: Describe the sights, smells, and feelings associated with the bathhouse experience. Words like 'tranquil,' 'soothing,' 'rejuvenating,' 'aromatic,' and 'nourishing' align with the brand's calming nature.
• •Maintain an Empathetic & Understanding Voice: Acknowledge the stresses of modern life and position Inoki Bathhouse as a supportive solution for well-being and relaxation.
• •Educate Gently: Share insights into the benefits of tea baths, mindfulness, and the cultural heritage behind the products without being overly technical or preachy.
• •Foster Connection & Community: Encourage interaction, ask questions, and use inclusive language ('we,' 'our community') to build a sense of belonging around the shared value of self-care.

Social Perception

Positive Customer Experiences, Valued for Authenticity, Seen as a Premium Self-Care Brand, Strong Community Engagement, Appreciation for Sustainability Efforts, Overwhelmed by Rapid Growth (at times)

Copy Examples

• •Headline: Rediscover Ritual. Unwind with Inoki Bathhouse Tea Baths. Body: Escape the everyday and immerse yourself in a tradition of tranquility. Our all-natural tea baths, inspired by ancient wellness practices, transform your tub into a personal sanctuary. Breathe deep, relax fully, and restore your well-being. #InokiWellness #TeaBathRitual
• •Headline: More Than a Bath. It's a Journey to Peace. Body: Crafted with ethically sourced botanicals and spa-grade teas, each Inoki Bathhouse experience is a mindful moment waiting to unfold. From our hands to your home, discover the art of intentional self-care. Find your serenity. #MindfulBathing #InokiSanctuary
• •Headline: Authentically You. Authentically Inoki. Body: We believe in transparency, from our founder's story to every ingredient we select. Experience the genuine care and quality that goes into our handmade tea baths, designed to nurture your mind, body, and spirit. #NaturalWellness #InokiStory
• •Headline: From Ancient Traditions to Your Modern Oasis. Body: Inoki Bathhouse brings the world's most cherished bathing rituals to your doorstep. Elevate your self-care routine with our unique tea blends, curated to calm, rejuvenate, and inspire. #CulturalWellness #BathhouseExperience
• •Headline: Join Our Circle of Wellness. Your Sanctuary Awaits. Body: At Inoki Bathhouse, we're more than just products; we're a community dedicated to prioritizing well-being. Follow us for tips on mindful living, behind-the-scenes moments, and to share your own journey to tranquility. #InokiCommunity #SelfCareJourney