Brand Tone

Empowering & Aspirational, blending professional expertise with creative encouragement. For business clients, it is reassuring, reliable, and partnership-oriented. For a broader audience, it is aspirational and emotive.

Brand Values

• •Sustainability
• •Customization & Brand Identity
• •Partnership & Support
• •Quality & Reliability
• •Accessibility

Best Practices

• •Lead with 'Why,' Not Just 'What': Instead of just saying 'We sell custom cups,' start with the mission: 'We help brands get seen with sustainable packaging.' This connects with customers on a value level.
• •Balance Professionalism with Personality: Use the 'Empowering & Aspirational' tone. On professional platforms like LinkedIn, lean into partnership and reliability. On visual platforms like Instagram, lean into creativity and brand expression.
• •Speak Directly to the Dream: Address the ambition of your target audience. Use phrases like 'Your brand story,' 'make your mark,' and 'be remembered.' Frame the product as a tool for their success.
• •Always Weave in Sustainability: Whether it's a hashtag or a sentence, ensure the eco-friendly aspect is present. It’s the brand's core differentiator. Mentioning 'recyclable materials' or 'greener alternatives' reinforces this value.
• •Use Customer Success as Proof: Leverage testimonials in marketing copy. For example, 'Join hundreds of happy clients who call our service 'friendly, easy, and fast'.' This builds trust and validates your promises.

Social Perception

Clients perceive the brand as reliable, efficient, high-quality, trustworthy, and professional. The eco-friendly claim is seen as genuine and central to its identity. The public and potential customers view the brand as modern, creative, and purpose-driven.

Copy Examples

• •Your coffee is a work of art. Your cup should be too. 🎨 Turn every takeaway into a statement with custom, eco-friendly cups that tell your story. Because your brand deserves to be in the spotlight. #ecoaralon #CustomCups #BrandStory #SmallBusinessLove #SustainablePackaging
• •Your Next Event's Most Memorable Detail? It's in Their Hands. Elevate your brand with custom-printed, sustainable cups. Quality, reliability, and a partnership you can count on. Let's create something unique.
• •More Than a Cup. It's Your Message. Custom-printed, eco-friendly packaging for businesses that want to stand out. Get your free samples today and see the difference.
• •Ready to See Your Brand Go Places?
• •(Video shows a plain white cup, then a flash of colorful custom designs) Text on screen: Don't be boring. (Shows a client's logo on a cup in a customer's hand) Text on screen: Be unforgettable. Your brand. Your design. Our sustainable cups. #BrandGlowUp #CustomPackaging #EcoFriendly