Brand Tone

Professional, Technical, and Assuring

Brand Values

• •Superior Quality
• •Customisation & Flexibility
• •Energy Efficiency
• •Security & Peace of Mind
• •Expertise

Best Practices

• •Prioritise Clarity and Precision: Always use clear, direct language. Avoid jargon where possible, but when discussing technical features, explain their benefits to the customer (e.g., instead of just "low-e coating," say "low-e coating to reflect heat and keep your home cooler").
• •Lead with Benefits, Support with Features: Structure your copy to highlight the customer benefit first (e.g., "Enjoy peace and quiet") and then explain the feature that delivers it (e.g., "with our acoustically rated double glazing").
• •Maintain a Professional and Authoritative Tone: Your voice is that of an expert. Avoid overly casual language, emojis, or humor. Communication should always be confident, reliable, and informative.
• •Emphasise Core Values in All Messaging: Consistently weave your core values quality, customisation, security, and efficiency into all marketing materials, from website copy to ad campaigns.
• •Create a "Key Messaging" Document: Develop an internal document that outlines the brand's approved terminology, key value propositions, and boilerplate descriptions. This ensures that anyone writing for the brand can maintain consistency.

Social Perception

Neutral / Undefined

Copy Examples

• •Headline: Uncompromised Quality, Unmistakable Style. Body: Your home deserves the best in security and design. Our high-performance aluminium windows and doors are custom-crafted for superior energy efficiency and lasting durability. Elevate your space with a seamless indoor-outdoor flow. Explore our bi-fold and sliding door collections today.
• •Headline: Lower Your Energy Bills. Enhance Your Comfort. Body: Experience superior thermal performance with our double-glazed aluminium windows. Engineered to provide exceptional insulation, our solutions keep your home comfortable year-round while reducing your energy costs. Invest in quality that pays for itself.
• •Headline: Your Vision, Precisely Engineered. Body: When standard sizes won't do, our custom-made aluminium windows and doors provide the solution. We work with architects and builders to deliver tailored products that meet exact specifications without compromising on performance or aesthetic integrity. Build with confidence. Build with Innovative Aluminium & Glass.
• •Headline: Custom Aluminium Doors & Windows | Free Quote Description: High-quality, secure, and energy-efficient solutions. Bi-folds, sliding, and French doors. See our gallery and get a custom quote for your project.
• •Headline: The Ultimate Bi-Fold Door System Body: Seamlessly merge your indoor and outdoor living areas with our premium aluminium bi-fold doors. Featuring a robust, top-rolling system for smooth operation, multi-point locking mechanisms for enhanced security, and weather-sealed frames for maximum insulation. Available in a range of colours and configurations to perfectly complement your home's architecture.