Brand Tone

professional, educational, aspirational

Brand Values

• •Education
• •Career Growth
• •Accessibility
• •Skill Development

Best Practices

• •Focus on Empowerment and Aspiration: All copy should be positive and forward-looking, emphasizing what the student can achieve. Use action-oriented words like "build," "advance," "master," and "become."
• •Maintain a Professional Voice: Avoid overly casual slang or humor. The tone should be encouraging but also authoritative and credible, reflecting the serious nature of career development.
• •Be Clear and Direct: Clearly state the benefits of the courses—whether it's preparing for a specific certification, learning a new skill, or starting a new career path. Avoid jargon where possible.
• •Highlight Credibility: Mention partners like Ed2go and the availability of accredited diplomas and industry-recognized certifications to build trust.
• •Create a Unified Style Guide: Develop a document that outlines the brand's voice, tone, key terminology, and approved messaging. This ensures that anyone creating content—from social media managers to email marketers—maintains a consistent brand identity.

Social Perception

Largely undefined due to minimal public footprint; perceived as a service provider rather than a widely recognized brand. Perception for users is tied directly to the quality of the courses provided by its partner, Ed2go, while for the general public, the brand has virtually no visibility.

Copy Examples

• •Ready to lead in your field? Our online management and business skills programs are designed to help you advance your career. Gain industry-recognized certifications like PMP® and Lean Six Sigma. Your next promotion starts here. #CareerGrowth #OnlineLearning #ProfessionalDevelopment
• •It's never too late to build a career you love. With InnovatefyU's online training programs, you can learn new skills in high-demand fields like graphic design, web development, and more. Turn your passion into your profession. Explore our courses today.
• •Unlock Your Potential. Learn the skills to build the future you want with our accredited online career training programs.
• •Advance Your Career with a New Certification. Hi [Name], in today's competitive market, new skills make all the difference. InnovatefyU offers flexible online courses that fit your schedule and prepare you for the industry's most sought-after certifications. From business to tech, find the program that will take your career to the next level.
• •Online Career Training | Earn Certifications | InnovatefyU - Flexible and affordable online courses. Prepare for a new career or advance in your current one. Enroll today!