Brand Tone

Professional & Scientific, Innovative & Forward-thinking, Hopeful & Patient-centric, Authoritative & Credible

Brand Values

• •Innovation
• •Scientific Rigor & Validation
• •Accessibility & User-Friendliness
• •Improving Patient Outcomes & Quality of Care
• •Collaboration
• •Integrity & Ethics

Best Practices

• •Prioritize Scientific Accuracy and Evidence: Always back claims with data, research, and clinical validation. Avoid hyperbole that cannot be substantiated. Use precise, clear language appropriate for a medical technology audience.
• •Emphasize Patient Benefit and Hope, Grounded in Realism: While highlighting the positive impact on patients (e.g., accessibility, improved monitoring), maintain a realistic perspective. Focus on how the technology empowers clinicians and supports better patient journeys.
• •Maintain a Professional and Authoritative Voice: Use terminology appropriate for medical professionals and researchers. Showcase expertise through the credentials of the team and the rigor of the development process.
• •Highlight Innovation and Forward-Thinking: Consistently communicate the cutting-edge nature of the AI and digital biomarker technology, positioning Innodem as a leader in the field.
• •Develop a Core Messaging Guide: Create a document outlining key brand messages, value propositions, approved terminology, and the desired tone for different communication channels (e.g., website, press releases, scientific publications, LinkedIn). This ensures consistency across all writers and platforms.

Social Perception

Positive within the Medical and Research Community, Hope for Patients, Investor and Partner Confidence, Limited Public Awareness (Direct Consumers), Potential Concern (Financial Stability)

Copy Examples

• •Headline: Pioneering the Future of Neurological Assessment. Body: Innodem Neurosciences is committed to revolutionizing brain health monitoring. Our AI-powered eye-tracking technology, ETNA™, offers a non-invasive, accessible way for clinicians to gain deeper insights into neurological conditions, empowering earlier and more personalized patient care. Discover the science of sight, reimagined.
• •Headline: Bringing Clarity to Brain Health, Remotely. Body: For many living with neurological disorders, frequent clinic visits can be a challenge. Innodem's ETNA™ technology transforms a simple tablet into a powerful tool for remote patient monitoring, helping to track disease progression with greater ease and precision. Advancing care, wherever you are.
• •Headline: Clinically Validated. AI-Driven. Patient-Focused. Body: At Innodem Neurosciences, we harness the power of artificial intelligence and rigorous scientific validation to develop digital biomarkers for conditions like MS, Alzheimer's, and Parkinson's. Our mission: to improve outcomes and enhance the quality of life for patients worldwide.
• •Headline: The Window to Brain Health: Advanced Eye-Tracking Neurological Assessments. Body: Subtle changes in eye movement can reveal critical information about neurological health. Innodem's ETNA™ platform captures these digital biomarkers with precision, providing clinicians with valuable data to support diagnosis and ongoing management of complex brain conditions. See the difference our technology can make.
• •Headline: Partnering for Progress in Neuroscience. Body: Innodem Neurosciences collaborates with leading pharmaceutical companies and research institutions to accelerate the development of innovative neurological assessment tools. Together, we are working to unlock new possibilities in brain health and bring hope to patients and families affected by neurodegenerative diseases.