Brand Tone

Energetic, modern, and design-focused, with an undercurrent of eco-consciousness

Brand Values

• •Cutting-edge design
• •Exceptional customer experience
• •Self-expression through fashion
• •Quality
• •Eco-consciousness

Best Practices

• •Use descriptive language that highlights the unique designs and aesthetic appeal.
• •Emphasize the quality of materials and print, using customer testimonials where appropriate.
• •Subtly weave in the brand's commitment to ethically sourced and eco-friendly materials.
• •Maintain a balance between futuristic design elements and practical functionality.
• •Incorporate a tone that resonates with both rave/festival culture and the broader techwear community.

Social Perception

A forward-thinking brand that offers unique, high-quality clothing appealing to those seeking self-expression through fashion, with growing recognition for ethical and sustainable practices.

Copy Examples

• •Unleash your inner rave spirit with our cutting-edge leggings. Designs so vibrant, they POP!
• •Experience the ultimate in comfort and style with our ethically sourced hoodies and joggers.
• •Step into the future of fashion with our techwear collection, where functionality meets unparalleled design.
• •Our unique designs are crafted with quality materials and eco-friendly practices, ensuring a purchase you can feel good about.
• •Turn heads with our cool tank tops featuring outstanding prints. The perfect addition to your festival wardrobe.