Brand Tone

Nurturing, Calming, and Knowledgeable

Brand Values

• •Well-being & Holistic Health
• •Natural & Pure Ingredients
• •Ethical & Environmental Responsibility
• •Quality & Efficacy
• •Customer Focus & Connection

Best Practices

• •Embrace Empathetic Language: Use words that convey understanding, care, and support. Focus on how the products help the customer feel (e.g., "find your calm," "ease your mind," "nurture your well-being").
• •Highlight Natural Purity & Expertise: Consistently mention the natural, pure, and ethically sourced nature of the ingredients. Subtly weave in the brand's expertise and heritage in aromatherapy.
• •Maintain a Calm and Gentle Voice: Avoid overly aggressive sales language or hype. The tone should be inviting, reassuring, and peaceful, mirroring the effects of the products.
• •Educate and Inform: Share knowledge about aromatherapy benefits, ingredients, and self-care practices. This reinforces expertise and empowers the customer.
• •Be Authentic and Personal: Especially on social media or in direct communications, let the passion for aromatherapy and genuine care for customers shine through. If appropriate, a slightly more personal touch from "Sian" could resonate well, given the Etsy presence.

Social Perception

Effective & High Quality, Trustworthy & Authentic, Luxurious yet Accessible, Caring & Attentive

Copy Examples

• •Drift into serene slumber with our Sleep Well Pillow Spray. Expertly blended with pure lavender and chamomile, this gentle mist calms the mind and soothes the senses, inviting the peaceful night's rest you deserve. Crafted with nature's finest, for your deepest well-being.
• •Feeling overwhelmed? Find your moment of calm amidst the chaos with our Anxiety Relief Pulse Point Cream. A comforting blend of grounding frankincense and uplifting bergamot, expertly formulated by our aromatherapists to help soothe your worries and restore your inner balance. Simply apply, breathe deeply, and let nature nurture you.
• •For over 25 years, Innerscents has been dedicated to harnessing the pure power of nature. Our founder, Sian, a qualified aromatherapist, pours her knowledge and passion into every bottle, ensuring each blend supports your journey to well-being, naturally. Discover the Innerscents difference.
• •Give the gift of tranquility. Our 'Peaceful Moments' aromatherapy set is a curated collection of our most cherished blends, designed to soothe, calm, and rejuvenate. Made with 100% natural ingredients and a lot of care, it’s the perfect way to show someone you’re thinking of their well-being.
• •Did you know that the scent of grapefruit can gently uplift your mood? At Innerscents, we believe in the profound wisdom of nature. Explore our blog to learn how specific essential oils can support your daily well-being, or try our 'Uplift' blend to experience it firsthand.