Brand Tone

Whimsical and Joyful, Nostalgic and Comforting, Artisanal and Appreciative, Personal and Relatable, Colorful and Maximalist

Brand Values

• •Joy and Happiness
• •Craftsmanship and Artisan Support
• •Sustainability and Ethical Production
• •Nostalgia and Comfort
• •Self-Expression and Individuality
• •Quality
• •Accessibility to Unique Design

Best Practices

• •Embrace Whimsical Language & Storytelling: Use words that evoke joy, nostalgia, magic, and comfort. Tell the story behind the products, the artisans, and the inspiration, connecting it back to the "inner child" theme. (e.g., "childhood dreams in tangible form," "spark some nostalgia").
• •Incorporate Sensory Details and Positive Emotions: Describe how the products look, feel, and the positive emotions they aim to evoke (happiness, comfort, joy). Use an optimistic and uplifting tone.
• •Highlight Artisan Craftsmanship & Ethical Values: Consistently mention the handmade nature of the products, the collaboration with artisans, and the brand's commitment to sustainability. This reinforces authenticity and shared values with conscious consumers.
• •Use a Friendly, Relatable, and Slightly Playful Voice: Especially in social media, adopt a conversational and approachable tone. Don't be afraid to use emojis (☁️, ✨, ✿, 💖) where appropriate to enhance the playful and dreamy vibe. Michelle Pham's personal engagement on TikTok is a good example of this.
• •Maintain Visual-Verbal Cohesion: Ensure the copy always aligns with the colorful, joyful, and whimsical aesthetic of the brand's visuals. The words should paint a picture that matches the imagery presented on the website and social media feeds.

Social Perception

A Source of Unique and Beautiful Products, High Quality and Well-Crafted, Joyful and Uplifting, Ethical and Conscious, Personal and Authentic, Aspirational yet Accessible Maximalism, Gift-Worthy

Copy Examples

• •Instagram Post (Image: A vibrant, patterned tablecloth set for a cheerful brunch): Spill the tea, not the minimalist vibes! 🌈✨ Our hand-blocked tablecloths are here to remind your inner child that every meal is a party. Crafted with joy by our amazing artisans, because your home deserves a splash of happy. #InnerChildHome #JoyfulLiving #HandmadeHappiness
• •Product Description (For a whimsical quilt): Wrap yourself in a hug from the past. Our 'Stargazer's Dream' quilt isn't just a blanket; it's a hand-loomed portal to your coziest childhood memories. Made slowly, with love and sustainable materials, to bring warmth and wonder to your sanctuary. Let your inner child pick the bedtime story tonight. #DreamWeaver #ArtisanMade #ComfortAndJoy
• •Email Newsletter Subject: ✨ Unlock a Little Everyday Magic! Hey Dreamer, Remember when your world was full of color and endless possibility? At Inner Child, we believe that feeling should never fade. Discover our latest collection of handcrafted treasures, designed to sprinkle a little joy and nostalgia into your grown-up spaces. Let's make your home a playground again! Shop New Arrivals ->
• •TikTok Video Script (Founder Michelle Pham holding a colorful ceramic piece): Guess what inspired our new 'Rainbow Swirl' catchall? That feeling of getting your favorite swirly lollipop as a kid! 🍭 Each one is handmade by our incredible artisan partners, bringing that pure, unfiltered joy right into your home. What little thing makes your inner child do a happy dance? Let me know in the comments! #InnerChild #HandmadeHomeDecor #ColorfulLiving #ArtisanStory
• •Website Banner (Image: A collection of vibrant home accessories): Ditch the beige, embrace the bliss! Your home is your story – let’s fill it with color, character, and handcrafted charm that makes your inner child cheer. Explore pieces that spark joy and celebrate the art of handmade. #LiveColorfully #ShopInnerChild #MaximalistMagic