Brand Tone

Inspirational & Empowering, Elegant & Sophisticated, Artistic & Nature-Inspired, Personal & Story-Driven

Brand Values

• •Self-Expression & Individuality
• •Empowerment
• •Nature & Artistry
• •Quality & Style
• •Inclusivity
• •Joy & Inspiration

Best Practices

• •Develop a Brand Voice Guide: Document the key elements of your brand tone (inspirational, elegant, artistic, personal) with examples of do's and don'ts for language, style, and imagery.
• •Always Tell the Story: Weave the brand's origin, the founder's artistic journey, and the "why" behind Inner Be Leaf into website copy, social media, and product descriptions. The question "What's your Inner Be Leaf?" is a great recurring motif.
• •Focus on "Her": Consistently address the target audience – the "influencer woman." Use language that resonates with her aspirations, desire for self-expression, and appreciation for unique, quality pieces.
• •Maintain Visual Consistency: Ensure that all visual content (photography, graphics) aligns with the nature-inspired, elegant, and artistic themes. This reinforces the written copy.
• •Train Your Team (and yourself): Anyone creating content for the brand should understand and be able to replicate the established tone of voice. Regular review of content can help maintain consistency.

Social Perception

Positive & Appreciative, Emerging & Niche, Seen as Artistic and Purpose-Driven

Copy Examples

• •Headline: Unleash Your Inner Bloom. Body: "More than just a dress, it's a statement. Our nature-inspired collection is designed for the woman ready to embrace her unique path and blossom. What's your Inner Be Leaf?"
• •Social Media Post: "Dress like the force of nature you are. Our [Product Name], crafted with elegant lines and inspired by [Specific Flora/Fauna], is here to help you conquer your day, from the boardroom to the main stage. #InnerBeLeaf #WomenWhoInspire #NatureInspiredFashion"
• •Product Description Snippet: "Each piece in the Inner Be Leaf collection begins as a whisper of inspiration from the natural world, transformed into wearable art by our founder, Savita Gilbert. This [Product Name] features [detail about design/art], designed to make you feel as incredible as you are."
• •Email Subject Line: Ready to Radiate Confidence? Discover Your Inner Be Leaf. Body: "At Inner Be Leaf, we believe clothing should be an extension of your incredible journey. Find pieces that speak to your soul and empower you to make your mark. Explore the new collection."
• •About Us Snippet: "Founded in the heart of Washington D.C., Inner Be Leaf was born from a desire to bring more joy and artistic expression into the world. We dress influencer women – those who chase their dreams with passion and style. Our nature-infused designs are for you."