Brand Tone

The brand's tone is personal, spiritual, empowering, artistic, and culturally appreciative. It uses warm, soulful, and inspiring language to communicate authentically and heartfully, focusing on inner aura and soulful jewelry.

Brand Values

• •Authenticity
• •Spirituality & Self-Expression
• •Cultural Appreciation
• •Craftsmanship

Best Practices

• •Always connect the jewelry back to its purpose: enhancing the wearer's aura, telling a story, or celebrating cultural beauty. The emotional and spiritual benefit should come before the physical details.
• •Incorporate words like "soulful," "energy," "aura," "radiate," "inspiration," and "journey" consistently across all platforms to reinforce the brand's spiritual identity.
• •Whether in a product description or a social media post, share the inspiration behind the piece. Was it a trip, a cultural motif, or a specific feeling? Storytelling builds a deeper connection with the customer.
• •Write as Iris, the artist. Use "I" and "my" to maintain the authentic, personal connection she has established. This makes the brand feel more like a conversation with the creator.
• •Consistently remind customers that the jewelry is "uniquely made" or "handcrafted." This justifies the quality and uniqueness of the product and sets it apart from larger competitors.

Social Perception

inneraurajewelry is perceived as an artisan-led, authentic micro-business with a strong, soulful identity. Customers see the brand as offering meaningful art with a story and a connection to its creator, appealing to those who support small businesses and value spirituality and cultural appreciation.

Copy Examples

• •Adorn yourself with the energy of the earth. Our Abundance Citrine earrings aren't just an accessory; they're a daily reminder to attract light and joy. Handcrafted to let your inner aura shine. ✨ Tap to shop.
• •Jewelry for the soul. Each piece is uniquely designed and handcrafted to enhance the energy you already carry. Discover the collection and find the design that speaks to you.
• •Iris's Latest Creation is Here... Feel the Inspiration.
• •inneraurajewelry was born from a dream of a life filled with ease and art. Inspired by the rich tapestry of global cultures and the quiet moments of daily life, each piece is more than an adornment—it's a piece of my journey, shared with you.
• •Tired of mass-produced jewelry? At inneraurajewelry, every piece is infused with soul and story. From statement bracelets to everyday earrings, our designs are made to make you feel seen. Find your aura. Shop Now.