Brand Tone

Professional, Expert, Collaborative, Results-Oriented, Innovative, Approachable Authority

Brand Values

• •Craftsmanship & Competence
• •Radical Collaboration
• •Accelerated Delivery
• •Client Success & Partnership
• •Innovation
• •Quality
• •Integrity and Honesty

Best Practices

• •Develop a Central Brand Voice Guide: Document the identified tone (Professional, Expert, Collaborative, Results-Oriented, Innovative, Approachable Authority) with clear do's and don'ts, and keyword examples. Share this with anyone creating content.
• •Prioritize "Radical Collaboration" and "Craftsmanship": Ensure copy reflects a partnership mentality and a commitment to high-quality, well-built solutions. Use words that imply teamwork, shared goals, expertise, and precision.
• •Focus on Client Outcomes and Solutions: Frame services not just by technical features, but by the problems they solve and the value they deliver to clients (e.g., "accelerated delivery," "mobilizing your business," "drive business efficiency").
• •Be Specific and Confident, Not Arrogant: Showcase expertise and past successes with clear examples and confident language, but avoid overly technical jargon where simpler terms suffice. Maintain an approachable yet authoritative stance.
• •Review and Align: Regularly review new website copy, blog posts, case studies, and social media content against the brand voice guide to ensure consistency across all communication channels. Use testimonials as a benchmark for how clients perceive and describe the brand's value.

Social Perception

Clients perceive InMotion Software as a reliable, skilled, and collaborative partner capable of solving complex software challenges and delivering high-quality results. They are seen as responsive and focused.

Copy Examples

• •Homepage Headline: "Expert Software Development. Radical Collaboration. Real Results. We transform your complex challenges into powerful, scalable software solutions."
• •About Us Snippet: "At InMotion Software, we're more than just coders; we're strategic partners in your digital transformation. Since 2008, our Austin-based team of expert engineers and designers has been dedicated to craftsmanship, collaboration, and delivering cutting-edge technology that drives your business forward."
• •Service Page (e.g., Mobile App Development): "Ready to mobilize your business? Our award-winning mobile app development team blends innovative design with robust engineering to create intuitive, high-performance apps that captivate users and achieve your strategic objectives. Let's build your next success story, together."
• •Call to Action: "Have an idea ready to ignite? Or a legacy system needing modernization? Schedule a discovery call with our experts today. Let's discuss how InMotion Software can accelerate your vision into reality."
• •Social Media Post (LinkedIn): "Innovation isn't just a buzzword; it's in our DNA. At InMotion Software, we tackle the toughest tech challenges, from AR/VR to complex enterprise systems, ensuring our partners stay ahead. What emerging tech is on your roadmap? #CustomSoftware #TechInnovation #DigitalTransformation #AustinTech"