Brand Tone

Helpful, Convenient, Tech-Savvy, Friendly, Solution-Oriented

Brand Values

• •Customer Service Excellence
• •Convenience
• •Innovation & Premium Quality
• •Connectivity
• •Adaptability

Best Practices

• •Focus on the Traveler's Needs: Always frame copy around how the products solve a traveler's problem or enhance their journey (e.g., "peaceful flight," "stay powered up," "capture every moment").
• •Highlight Expertise and Assistance: Emphasize the knowledgeable staff and their readiness to help, reinforcing the helpful and solution-oriented aspects of the brand.
• •Emphasize Convenience and Speed: Use language that conveys quick and easy solutions, appealing to the time-sensitive nature of airport shopping (e.g., "last-minute," "quickly find," "right here in the airport").
• •Showcase Premium and Modern Technology: Regularly mention "latest tech," "premium brands," and "cutting-edge" to reinforce their position as a provider of modern electronics.
• •Maintain a Friendly and Accessible Voice: Even when talking about technology, keep the language approachable and welcoming to all types of travelers, not just tech experts. Avoid overly technical jargon where possible, or explain it simply.

Social Perception

Positive, Essential for Travelers, Trustworthy, Premium Retailer

Copy Examples

• •Headline: Forgot Your Headphones? We’ve Got You Covered. Body: Don’t let a missing charger or forgotten headphones dim your travel shine. InMotion has all the latest tech essentials to keep you powered up and entertained, right here in the airport. Stop by and let our experts help you find exactly what you need before you fly.
• •Headline: Upgrade Your Journey. Instantly. Body: From noise-canceling headphones for a peaceful flight to portable power that lasts, discover premium electronics at InMotion. Our tech-savvy team is ready to help you choose the perfect gear to make your travels extraordinary.
• •Headline: Your In-Flight Entertainment Starts Here. Body: Last-minute tech needs? InMotion offers a curated selection of top-brand electronics to enhance your travel experience. Quick, convenient, and always cutting-edge. Visit us post-security.
• •Headline: Travel Smarter with InMotion. Body: Whether it's a crucial adapter, the latest tablet, or a fitness tracker for your adventures, find it at InMotion. Our friendly experts make finding your perfect travel tech fast and easy.
• •Headline: Power Up Your Adventure. Body: Before you take off, make sure your tech is ready for the ride. InMotion provides the best selection of chargers, power banks, and audio gear to keep you connected and entertained, wherever you're headed.