Brand Tone

Comfort-focused & Reassuring, Modern & Stylish, Feminine & Empowering, Friendly & Approachable, Slightly Playful/Youthful

Brand Values

• •Comfort
• •Quality & Value
• •Style & Modernity
• •Simplicity & Functionality
• •Customer Satisfaction

Best Practices

• •Prioritize Comfort in Language: Always weave in words and phrases that evoke softness, ease, and a pleasant wearing experience (e.g., "gentle support," "lightweight feel," "effortless," "second skin").
• •Balance Chic with Simplicity: While highlighting trendy designs and colors, maintain an undercurrent of simplicity and everyday functionality. Avoid overly technical or high-fashion jargon that might alienate.
• •Be Authentic and Relatable: Use a friendly, approachable voice, especially on social media. Incorporate user-generated content and language that resonates with an audience looking for practical, stylish solutions.
• •Emphasize Natural Beauty & Confidence: Frame products as enhancing natural silhouettes and providing confidence through comfort, rather than drastically altering appearance.
• •Maintain Consistency Across Platforms: While the style might vary slightly (e.g., more playful on TikTok), the core messages of comfort, style, and quality should be evident in all copy, from website descriptions to social media captions and ad creatives.

Social Perception

Positive for Comfort Seekers, Good Value Proposition, Trendy & Accessible, Concerns about Thinness/Support for Some, Online-Focused Brand

Copy Examples

• •Headline (Website/Social): Feel the Freedom. Discover Inlyric: Where chic design meets all-day comfort.
• •Instagram Post Caption: Your everyday just got a whole lot comfier (and cuter!). ✨ Our Inbarely collection feels like a second skin, giving you that 'barely there' bliss. Tap to treat yourself! #inlyric #comfortiskey #everydaystyle
• •Product Description Snippet (for a bralette): Engineered for effortless elegance and ultimate ease. This unlined bralette offers a natural silhouette with our signature soft-touch fabric, ensuring you feel as good as you look, from morning coffee to evening unwind. No wires, no fuss, just pure comfort.
• •TikTok Video Hook: POV: You finally found a bra that’s ACTUALLY comfortable AND looks amazing under your fave tee. 😉 #inlyric #musthave #bralette
• •Email Subject Line: Soft. Stylish. Seamless. Your new Inlyric favorites await.