Tono de Marca

Scholarly, Passionate, and Curated

Valores de Marca

• •Heritage & Tradition
• •Craftsmanship & Artistry
• •Preservation of Culture
• •Knowledge & Expertise
• •Exclusivity & Rarity

Mejores Prácticas

• •Use Storytelling for Every Item: Do not just list a book's title and condition. Tell its story: its provenance, the significance of its edition, the history of its printer, or the uniqueness of its binding. This enriches the product and justifies its value.
• •Maintain an Expert's Voice: Write with confidence and authority. Use precise, specialized terminology (e.g., "vellum bound," "foxing," "untrimmed edges") that resonates with a knowledgeable audience and educates newcomers.
• •Focus on Sensory and Tangible Details: Describe the feel of the paper, the smell of the leather, the impression of the type. This appeals to the passion of a bibliophile, who values the book as a multi-sensory object.
• •Emphasize Scarcity and Exclusivity: Clearly state when an item is a limited edition, a rare find, or a singular copy. Use phrases like "one of only 100 copies," "sole edition," or "a rare survivor."
• •Bridge the Past to the Present: Frame the books not merely as relics, but as enduring sources of knowledge, beauty, and fascination. Connect their historical importance to the values of a contemporary collector or reader.

Percepción Social

In-Libris is perceived by its target audience as a specialist, high-authority purveyor of fine and rare books. It is not a general-purpose bookstore but a destination for serious bibliophiles, collectors, researchers, and cultural institutions. The lack of a mainstream social media presence reinforces this perception, suggesting an "if you know, you know" status. It is seen as a guardian of print culture, operated by a passionate expert dedicated to the art and history of the book.

Ejemplos de Copy

• •More than a story, it is a moment in history. We are honored to present a true first edition of [Book Title], preserved in its original binding. An increasingly rare opportunity for the discerning collector to own a piece of literary heritage.
• •Where the text becomes a canvas. This new artist's book, [Artist's Book Title], is a dialogue between poetry and form, handcrafted in a limited run of 50 copies. A testament to the book as a work of art. Discover the collaboration.
• •From our 'Opinatório': Does the scent of old paper hold memories? Our latest article explores the sensory world of the antiquarian library and what makes these objects so timeless. Read our thoughts.
• •The art of the book is in the hands that make it. From the 'Officina In-Libris,' we celebrate the craft of bookbinding with a newly restored 18th-century volume, showcasing techniques that honor its original splendor.
• •In-Libris was born from a fascination with the printed word and the physical object that carries it. We don't just sell old books; we find homes for stories, artifacts, and legacies. For the love of bibliofilia.