Brand Tone

Relaxed, authentic, aspirational, evocative, community-focused, and nostalgic.

Brand Values

• •Simplicity & Comfort
• •Love of Place
• •Connection & Memories
• •Authenticity
• •Quality

Best Practices

• •Focus on the Feeling, Sell the Place: Connect products to the Inlet Beach experience using sensory language to evoke sun, salt, and sand.
• •Speak Like a Local, Not a Corporation: Use casual, friendly language, refer to local landmarks like '30A', and write as if recommending to a friend.
• •Embrace Simplicity: Maintain clean, uncluttered copy with short sentences, clear headlines, and avoid hype.
• •Leverage User-Generated Content (UGC): Encourage sharing via hashtags and repost to reinforce connection and authenticity.
• •Tell the Story of the Coast: Use content (blogs, social) to share local stories, history, or itineraries, deepening customer connection.

Social Perception

The brand is perceived as a legitimate, authentic, and high-quality representation of the 30A lifestyle, fostering a positive community feel and serving as a 'go-to' for stylish, location-specific merchandise.

Copy Examples

• •Some things are too good to leave behind. Keep that Inlet Beach feeling with you, long after the sun goes down. #InletBeachOutfitters #30A #BeachLife
• •The Official Uniform of 30A. From morning coffee runs to evening bonfires, our gear is made for life on the coast. Simple, comfortable, and inspired by our favorite place. Shop the collection now.
• •Wear Your Happy Place. The softest tees and hoodies, inspired by life on Inlet Beach.
• •That post-beach feeling, delivered to your door.
• •Meet your new favorite tee. Made from 100% ring-spun cotton, this shirt is as soft and comfortable as a lazy afternoon on the sand. Its classic fit and clean design make it the perfect reminder of where you'd rather be. Washes and wears beautifully, getting softer with every memory you make in it.