Brand Tone

Authentic, nostalgic, and serene; personal and grounded, passionate and inviting, fostering a sense of shared experience and connection to the wild.

Brand Values

• •Authenticity
• •Nature & Nostalgia
• •Quality & Craftsmanship
• •Simplicity

Best Practices

• •Ground copy in authentic experiences and inspirations; share the 'why' behind products to build connection.
• •Use evocative and sensory language to evoke nostalgia and transport the customer to a specific time or place.
• •Consistently highlight natural ingredients (soy wax) and handcrafted techniques to reinforce quality and brand commitment.
• •Maintain a serene and grounded tone, avoiding overly salesy language; copy should be a gentle invitation.
• •Engage with the audience by asking questions that prompt sharing of nature-inspired memories to build community.

Social Perception

Perceived as a purveyor of high-quality, natural-smelling candles, with scents described as "real" and "not overpowering." The brand is seen as genuine, customer-focused, and their product aesthetic is praised for versatility. Many customers view products as cherished items rather than just functional.

Copy Examples

• •Close your eyes and let the rich scent of damp earth, fallen leaves, and pine transport you to a quiet moment in the heart of the woods. Our Forest Floor candle is a tribute to the serene and grounding essence of a walk through the Northwest wilderness. Hand-poured with all-natural soy wax to bring the outdoors in.
• •That feeling when the air turns crisp and the mountains start to call. We've bottled that feeling. Our 'Mountain Air' scent is a nostalgic blend of fresh balsam, cool cedarwood, and a hint of wild florals. What scent brings you back to your favorite outdoor adventure? #InlandCandleCo #WildernessNostalgia #ScentedMemories
• •Scents that Awaken the Wilderness Within. Authentic, hand-poured soy candles inspired by the wild landscapes of the Northwest. [Shop Now]
• •Subject: A Scent-sational Escape Awaits. | Hi [Customer Name], remember that feeling of a quiet lakeside morning? We do. Our 'Lakeside' candle captures that serene moment with notes of fresh water, wild mint, and sun-drenched driftwood. For a limited time, enjoy free shipping on all orders and bring a piece of the tranquility home.
• •Tired of overly sweet, artificial-smelling candles? So were we. That's why we created Inland Candle Co. - to bring the authentic scents of the Northwest into your home. Experience the difference of real, nature-inspired fragrances. Click to discover your new favorite scent. #MadeInTheNorthwest #AuthenticScents #InlandCandle