Brand Tone

Aspirational and Serene, Artisanal and Authentic, Spiritual and Mindful

Brand Values

• •Artisanal Craftsmanship
• •Connection and Unity
• •Wanderlust and Exploration
• •Natural Beauty and Aesthetics
• •Mindful Luxury

Best Practices

• •Every piece of copy should tell a part of the INLAKESH story, whether it's about the artisan who made the product, the inspiration behind the design, or the feeling it's meant to evoke.
• •Employ words that transport the audience to a tranquil beach, a bustling market, or a serene sunset. Use language that appeals to the senses and creates a strong sense of place and emotion.
• •The language should always be calm, positive, and inspiring. Avoid overly aggressive sales tactics or language that creates a sense of urgency.
• •Consistently use terms like "handcrafted," "artisanal," "traditional," and "small-batch" to reinforce the brand's commitment to quality craftsmanship.
• •Subtly weave the brand's core value of interconnectedness into the copy. This can be done through messages of community, shared experiences, and universal love.

Social Perception

The public perception of INLAKESH appears positive, associated with community-focused and spiritual concepts. The brand's aesthetic and messaging likely appeal to consumers who value authenticity, craftsmanship, and a bohemian-chic lifestyle.

Copy Examples

• •Woven with the spirit of the journey. Our new collection of handcrafted bags is more than an accessory; it's a companion for your adventures, a keeper of your stories. Discover the art of mindful luxury.
• •Find your shade, find your center. Our artisanal hats are crafted to accompany you on sun-drenched days and spontaneous escapes. Embrace the endless summer with INLAKESH.
• •INLAKESH is born from a love for the journey and the connections we make along the way. Each piece is a testament to traditional craftsmanship and the Mayan belief that 'I am another you.' Journey with love.
• •Bring the serenity of the shoreline into your sanctuary. Our handcrafted shell decor is a reminder of the ocean's timeless beauty and the quiet moments of reflection it inspires.
• •Explore our collection and find a piece that speaks to your soul. Each INLAKESH creation is a celebration of mindful living and the beauty of the handcrafted.