Brand Tone

Professional, experienced, and customer-centric, yet friendly, approachable, and "plain speaking." Emphasizes creativity, quality, and a personal approach.

Brand Values

• •Experience and Legacy
• •Quality and Craftsmanship
• •Customer-Centric Service
• •Creativity and Innovation
• •Teamwork and Integrity

Best Practices

• •Always leverage the 35+ years of experience in your messaging. It builds immediate trust and authority.
• •Maintain a "plain speaking" and friendly tone. Avoid overly technical jargon and focus on the solutions and benefits you provide to the client.
• •Emphasize the collaborative and personal service you offer. Use words like "we chat," "work with you," and "your project" to create a sense of partnership.
• •Use descriptive words that evoke a sense of high quality (e.g., "vibrant," "stunning," "sleek," "bespoke") and creativity. Let the visuals on social media be complemented by copy that tells the story behind the quality.
• •While friendly, the overall tone should always remain professional. This reinforces your position as an established and reliable expert in the field, suitable for both small businesses and large corporate clients.

Social Perception

InkTree is perceived as a reliable and high-quality local printing service in Birmingham. Customers and the wider public see them as a professional and established business that delivers excellent products and customer service. They have successfully built a reputation that has moved beyond a simple copy shop image to that of a trusted design and print provider for a range of businesses, including notable corporate clients.

Copy Examples

• •From a Spark of an Idea to a Stunning First Impression. For over 35 years, we've been turning visions into vibrant reality. Whether it's a sleek business card or a bold new sign, InkTree combines decades of expertise with a passion for design to make your brand shine. Let's build something brilliant together.
• •Your Project, Our Passion. We believe great printing is personal. That's why we take the time to understand your needs, offering friendly advice and bespoke solutions for any budget. From initial design to the final print, we’re your dedicated partners in creativity.
• •More Than Just Ink on Paper. It's Your Story. Brochures, banners, business cards—every piece tells a part of your story. At InkTree, we use the highest quality materials and the latest technology to ensure your story is told beautifully and professionally. Ready to make a statement?
• •The Craft of Print. The Art of Design. Experience the InkTree difference. Our skilled designers and print specialists are committed to craftsmanship in every project we handle. From stunning signage to intricate brochures, we deliver quality you can see and feel.
• •Your Local Birmingham Print Experts. Need high-quality printing with a quick turnaround? As a cornerstone of the Birmingham business community, we pride ourselves on reliable service and exceptional results. Get in touch today and see how we can help your business grow.