Brand Tone

Empowering, expressive, and approachable, with a youthful and innovative edge. Clear, confident, and reassuring on its website and in informational materials. Trendy, fun, playful, and community-focused across social media.

Brand Values

• •Self-Expression and Freedom
• •Innovation
• •Quality and Safety
• •Accessibility
• •Customer-Centricity
• •Sustainability

Best Practices

• •Champion Self-Expression: Consistently use language that empowers users to show off their personality, explore different styles, and feel confident. Use words like 'unleash,' 'your vibe,' 'express,' 'dare,' 'freedom.'
• •Balance Trendy with Trustworthy: While adopting a youthful and engaging tone (especially on social media), always ground it with clear, factual information about product safety, natural ingredients, and the unique 2-week technology to build and maintain trust.
• •Highlight the 'Try-On' Benefit: Emphasize the advantage of temporary tattoos as a way to experiment without fear, test designs, or simply enjoy fashion and change. This addresses a key customer motivation.
• •Be Visually Descriptive and Authentic: Use vivid language that helps potential customers imagine the look and feel of the tattoos. Encourage and leverage user-generated content to showcase real people and diverse styles, fostering authenticity.
• •Maintain an Approachable & Innovative Voice: Engage with the community in a friendly, helpful, and responsive manner. Continuously reinforce the innovative nature of Inkster's technology and its benefits over traditional temporary options.

Social Perception

Customers view Inkster as a cool, fashionable, and innovative way to experiment with body art. The realistic look and quality of the tattoo designs are frequently appreciated. It's seen as an excellent solution for individuals who are curious about tattoos but hesitant to get permanent ones, offering a trial experience. The temporary nature (lasting 1-2 weeks) is a key appeal, providing flexibility and fun without long-term consequences. The brand is largely trusted due to its communication about natural ingredients and safety certifications.

Copy Examples

• •Headline: Your Style. Your Story. Zero Permanence. Body: Rock a new vibe every two weeks with Inkster. Our natural, skin-loving temporary tattoos let you express every facet of you. Easy to apply, stunning to see. What will you wear next? Call to Action: Discover Your Next Look
• •Headline: Ink Boldly. Live Freely. Body: Why settle for one statement? Inkster’s revolutionary 2-week tattoos are all about fearless self-expression. Made with plant-based ink and EU certified, so you can shine safely. Call to Action: Shop Trending Designs
• •Headline: Real Ink Look. Real Easy Off. Body: Get the stunning look of a real tattoo without the lifetime commitment. Inkster’s innovative formula sinks into your skin for a look that’s undeniably authentic and fades naturally. Call to Action: Try Inkster Today!
• •Headline: Test Drive Your Dream Tattoo. Body: Considering a permanent tattoo? Or just love changing your style? Inkster lets you wear intricate, artist-designed tattoos for up to two weeks. Express yourself, commitment-free. Call to Action: Explore Designs
• •Headline: Naturally You. Temporarily Inked. Body: Embrace your individuality with Inkster. Our temporary tattoos are made with natural ingredients, EU certified, and designed to empower your self-expression, one beautiful design at a time. Call to Action: Find Your Vibe