Brand Tone

Enthusiastic & Friendly, Eco-Conscious & Purpose-Driven, Practical & Straightforward, Authentic & Passionate

Brand Values

• •Sustainability
• •Quality & Durability
• •Made in the USA
• •Functionality & Versatility
• •Originality & Fun

Best Practices

• •Embrace "KRAZY Fun" with Purpose: Infuse enthusiasm and a touch of playfulness into your language (e.g., "KRAZY," vibrant descriptions) but always tie it back to the product's quality, utility, and eco-friendly mission.
• •Highlight the "Upcycled" Story Clearly: Consistently mention the sustainable aspect and the benefit of reducing waste. Make it a proud and prominent part of your messaging.
• •Show, Don't Just Tell, Durability & Versatility: Use active language and scenario-based descriptions (e.g., "hauling groceries," "diving for treasure," "beach day essentials") to illustrate how the bags perform in real life.
• •Maintain an Authentic, Founder-Led Voice: Continue to use a friendly, approachable tone, occasionally referencing Kristin and Rae or their passion, to reinforce the small business, made-with-care feel.
• •Ensure Visuals and Text Align: If the focus is indeed the upcycled bags, ensure that the primary imagery and copy across all platforms consistently reflect this product line to avoid customer confusion and build a cohesive brand identity. This is particularly important given the current discrepancy between the website and social media.

Social Perception

Customers who have purchased the upcycled bags perceive them as high-quality, practical, and stylish. The brand is gaining recognition within the outdoor, boating, and diving communities due to its product nature and retail partnerships. The eco-friendly aspect is a significant positive attribute that likely resonates with environmentally aware consumers. Appears to be a small, personable business, which can foster customer loyalty. Potential for brand identity confusion exists due to the differing product showcases between their main website and social media channels.

Copy Examples

• •Headline: Go Wild, Not Wasteful! Our KRAZY Fun Upcycled Bags Are Ready for Adventure. Body: Grab a tote that’s as unique as your escapades! Crafted in the USA from materials saved from landfills, each InKraeze bag is bursting with color, super durable, and ready to haul everything from your farmers' market finds to your beach day essentials. Shop consciously, live vibrantly!
• •Headline: Built Tough, Made Kind. Meet Your New Favorite Everything-Bag. Body: Tired of flimsy bags that don’t last? Our upcycled mesh totes are here to change that. Designed by Kristin and Rae for maximum fun and utility, these American-made beauties are perfect for groceries, gym gear, or treasure hunting. Feel good about what you carry!
• •Headline: More Adventure, Less Landfill. That's the InKraeze Way. Body: Every InKraeze bag tells a story of sustainability. We take "unwanted" fabrics and turn them into KRAZY cool, one-of-a-kind companions for your active life. Durable, washable, and undeniably fun – join us on our mission to make the planet a little brighter, one bag at a time.
• •Headline: From Landfill-Bound to Adventure-Found! Body: Say hello to InKraeze Products! We’re Kristin and Rae, and we’re passionate about creating KRAZY fun, ultra-durable mesh bags right here in the USA. By upcycling fabrics, we give them a vibrant new life, perfect for your trips to the market, the beach, or wherever your adventures take you. Carry consciously!
• •Headline: Your Adventure’s New Best Friend: Colorful, Conscious, Crafted in the USA. Body: Looking for a bag that can keep up with your KRAZY life? Our upcycled totes and duffels are designed for durability and standout style. Each one is unique and helps keep fabric out of landfills. What’s not to love? Find your perfect InKraeze companion today!