Brand Tone

Playful, Enthusiastic, and Purpose-Driven

Brand Values

• •Sustainability & Environmental Responsibility
• •American Craftsmanship
• •Quality & Durability
• •Fun & Adventure
• •Uniqueness

Best Practices

• •Own "Krazy": Consistently use the signature term "Krazy" instead of "Crazy" in all marketing copy. This reinforces brand personality and makes the copy instantly recognizable.
• •Balance Fun with Function: Always pair the playful, adventurous language with tangible benefits. For every "KRAZY fun adventure," mention "sturdy," "durable," or "spacious." This ensures the brand is seen as both fun and reliable.
• •Lead with the "Why": Start with the sustainability mission. The upcycling story is the brand's most powerful differentiator. Frame the products not just as bags, but as a choice to support a healthier planet.
• •Emphasize "Made in the USA": Feature this attribute prominently in product descriptions, ad copy, and on the homepage. It is a key value proposition that builds trust and justifies a premium price point.
• •Use Storytelling: Share the story of Kristin and Rae, the "business brain" and "manufacturing magic." Personal stories create an emotional connection and make the brand more relatable than a faceless corporation.

Social Perception

Positive, especially among eco-conscious consumers who value authentic commitment to upcycling, durability, quality, and unique designs. Customers appreciate practical benefits like strength and ease of use, with an expectation for fair pricing.

Copy Examples

• •Don't let your adventures be boring. Or your bag. From the beach to the farmer's market, carry a splash of color that's as unique as you are. Every KRAZY-strong mesh tote is crafted in the USA from upcycled materials, saving fabric from landfills one adventure at a time. #InKraezeProducts #UpcycledAdventures #MadeInUSA #SustainableStyle
• •The Last Tote You'll Ever Need. Meet our Large Mesh Tote. Ridiculously sturdy, surprisingly light, and KRAZY colorful. Built in the USA from rescued mesh fabric, it's strong enough for a load of groceries and ready for any adventure you throw at it. Say goodbye to flimsy bags and hello to sustainable durability.
• •It's a little Krazy what goes into our bags. What do you see in a pile of scraps? We see a future. A future where less fabric ends up in a landfill and more of it joins you on your adventures. Our upcycled tote bags are designed for life, crafted with purpose, and packed with KRAZY fun. See our newest collection and join the upcycling revolution!
• •Look Good. Feel Good. Do Good. Your new favorite bag is here, and it's already done its first good deed. By upcycling landfill-bound fabrics, InKraezeProducts creates one-of-a-kind tote bags that are as kind to the planet as they are strong. Shop American-made, sustainable bags today.
• •From Scraps to Stardom. We're Kristin and Rae, two friends with one KRAZY idea: what if we could turn discarded fabric into durable, fun-loving adventure companions? That's how InKraezeProducts was born. We combine Kristin's business brain with Rae's manufacturing magic to create totes and duffels that are built to last and designed to stand out.