Brand Tone

Value-Oriented/Economical, Reliable/Trustworthy (Intended), Convenient/Efficient, Service-Oriented (Intended)

Brand Values

• •Affordability
• •Quality Assurance
• •Customer Satisfaction
• •Wide Selection
• •Efficiency
• •Security and Privacy

Best Practices

• •Prioritize Value and Savings: Consistently highlight cost-effectiveness, discounts, and how customers save money without sacrificing essential quality. Use phrases like affordable, discount, save, best price.
• •Emphasize Reliability and Guarantees: Reiterate the 1-Year Money Back Guarantee, 100% Satisfaction Guarantee, and quality standards (like ISO certification) to build trust and address potential concerns about compatible cartridges.
• •Highlight Convenience and Speed: Focus on the ease of online ordering, the extensive stock, and fast shipping promises (e.g., immediate shipping, order by 3 PM PST for same-day shipping).
• •Maintain a Clear, Direct, and Professional Voice: While friendly, the tone should remain straightforward and focused on providing solutions for printing needs. Avoid overly casual or slangy language. The current website copy is fairly direct and informative.
• •Address Potential Concerns Proactively (but Positively): Given the mixed reviews, subtly reinforce product quality and customer support. Instead of saying Our cartridges aren't bad, say Experience vibrant prints with our quality-tested cartridges, backed by our satisfaction guarantee. Focus on the positive resolution (guarantees, support) rather than dwelling on potential negatives.

Social Perception

Mixed: Price-Focused, Smaller Player

Copy Examples

• •Headline: Stop Overpaying for Ink! Get Your Quality Cartridges at Inkojet. Body: Tired of expensive ink draining your wallet? At Inkojet, we offer premium compatible and remanufactured ink and toner cartridges for all major printer brands at prices that make sense. Fast shipping and a 1-Year Money Back Guarantee. Shop smart, print more.
• •Headline: Reliable Ink, Unbeatable Prices. That's the Inkojet Promise. Body: Don't compromise on print quality to save money. Inkojet provides ISO-certified ink and toner that delivers crisp, clear results every time. With our 100% Satisfaction Guarantee, you can print with confidence. Order by 3 PM PST for same-day shipping!
• •Headline: Your Printer's Best Friend? Affordable Ink from Inkojet. Body: Keep your printer running smoothly without breaking the bank. Inkojet stocks a huge selection of cartridges, ready for immediate dispatch from our West Coast warehouse. Find your model and see how much you can save today!
• •Headline: Quality Prints, Guaranteed Savings. Experience Inkojet. Body: Why pay full price for brand-name ink? Inkojet offers a smart alternative with high-quality, compatible cartridges backed by a full 1-year warranty. Enjoy easy online ordering and swift delivery right to your door.
• •Headline: Never Run Out of Ink Again! Fast, Affordable & Shipped Free*. Body: (*On qualifying orders) Running low? Inkojet delivers top-quality ink and toner quickly and affordably. Explore our wide range for HP, Canon, Epson, Brother, and more. Secure shopping and dedicated customer support. Refill and relax!