Brand Tone

Passionate & Enthusiastic, Quality-Focused & Proud, Collaborative & Client-Oriented, Experienced & Skilled, Approachable & Friendly

Brand Values

• •Quality Craftsmanship
• •Client Satisfaction
• •Passion for Printing
• •Innovation & Continuous Improvement
• •Partnership & Collaboration

Best Practices

• •Embrace Enthusiasm: Use active, positive language that conveys genuine excitement for projects and the craft of printing. Words like "stoked," "amazing," "obsessed," "love," and "passion" fit well.
• •Highlight Quality & Craftsmanship: Consistently mention the high standards, attention to detail, and pride taken in the final product. Use descriptive words like "buttery smooth," "vibrant," and "premium."
• •Foster a Collaborative Spirit: Frame communications as a partnership. Use inclusive language like "let's," "we," "together," and emphasize working with clients to achieve their vision.
• •Be Approachable and Authentic: Maintain a friendly, down-to-earth voice. Avoid overly corporate jargon. Invitations to chat or visit reinforce this.
• •Show, Don't Just Tell: Use customer testimonials and examples of your work (as they do on their website and social media) to demonstrate the quality and satisfaction, then echo that confidence in your own copy.

Social Perception

Positive, Reliable Partner, High-Quality Output, Local & Engaged

Copy Examples

• •Headline: Your Vision, Our Craft: Let's Print Something Amazing. Body: Got an idea that deserves to be worn? At Inkline Printing, we're obsessed with turning your concepts into high-quality custom apparel that you'll be stoked to show off. Let's chat about your next project!
• •Headline: More Than Just Ink. It's Passion, Printed. Body: With over 30 years of collective screen printing experience, we don’t just print; we bring your ideas to life with vibrant colors and buttery smooth finishes. Quality you can see and feel – that’s the Inkline promise.
• •Headline: Fulfillment Made Easy, So You Can Focus On Your Brand. Body: Stop stressing over inventory and shipping! Our seamless e-commerce fulfillment services handle the logistics, so you can dedicate your time to growing your brand. We pack and ship with the same care we print.
• •Headline: From a Spark of an Idea to a Stunning Design. Body: Not a design whiz? No problem! Our team loves collaborating to polish your roughest concepts into print-ready masterpieces that truly represent you. Let’s create something incredible together.
• •Headline: Quality That Speaks Volumes. Prints We're Proud Of. Body: We’re not happy unless you’re thrilled. Every item that leaves our Columbus shop is a testament to our commitment to quality and our passion for printing. Experience the Inkline difference.