Brand Tone

Friendly, humorous, and culturally savvy, using informal language, internet slang, and pop culture references to be approachable and relatable.

Brand Values

• •Artistic Empowerment
• •Mexican Pride
• •Individuality and Self-Expression
• •Community and Connection
• •Quality and Customer Satisfaction

Best Practices

• •Stay True to the Pop Culture Pulse: Continuously integrate current trends, memes, and references from the worlds of music, movies, and gaming to keep the content fresh and relevant.
• •Embrace Informal and Playful Language: Use a conversational tone, incorporating emojis, slang, and humor that resonates with the target demographic. Avoid being overly formal or corporate.
• •Lead with the Design and the Artist: Whenever possible, credit the artist behind the design in the copy. This reinforces the brand's core value of supporting creative talent and adds a layer of authenticity.
• •Engage with Questions and Calls to Interaction: Encourage comments, shares, and user-generated content by asking questions related to the pop culture theme of the design. This builds community and increases engagement.
• •Highlight "Mexican-Made" and Quality Guarantees: Subtly weave in reminders that the brand is a national company that supports the local economy and that all products are backed by a satisfaction guarantee to build trust and brand loyalty.

Social Perception

Highly positive among its target audience; perceived as a reliable and cool source for unique apparel, supporting independent artists. Trustworthy, customer-centric, offering a straightforward and secure online shopping experience.

Copy Examples

• •Vecna got your tongue? Let your t-shirt do the talking. Navigate the Upside Down in style. This new design by [Artist's Name] is perfect for your next binge-watching session or for showing off your allegiance to the Hellfire Club. Get yours before the Demogorgons do.
• •Your meme game is strong, but is your t-shirt game? Life's too short for boring clothes. Slide into our DMs (or just click the link in our bio) to check out the collection that will have your friends saying, "¡No manches, qué chida playera!"
• •Wear your heart on your sleeve and your favorite band on your chest. From Bowie to Queen, our latest artist collaboration brings you designs that rock as hard as you do. High-quality prints on super-soft cotton. Because legends never die.
• •Look good, feel good, and support Mexican talent. Every time you buy from ink-kong.com, you're not just getting a unique piece of apparel; you're supporting an independent artist. Meet the creative minds behind your favorite designs and see the impact you're making.
• •Be the King (or Queen) of your own style. At ink-kong.com, we've got the gear to express whatever you're into. Geek out, laugh out loud, and wear your pride on your chest. With new designs dropping weekly, your perfect shirt is waiting for you.